DICE (ticketing company)

From Wikipedia, the free encyclopedia
DICE
TypePrivate
IndustryMobile ticketing
Founded2014 (2014) in London, United Kingdom
FoundersPhil Hutcheon, ustwo
Headquarters
London
,
United Kingdom
Websitedice.fm

DICE is a mobile platform that connects fans to live shows founded by Phil Hutcheon in London, United Kingdom in 2014.[1] DICE allows users to search for, browse and buy tickets to various music gigs, concerts and festivals. DICE is available for free on iOS, Android and web and is currently live across various cities in the United Kingdom and Ireland including London, Manchester, Bristol, Cardiff, Brighton, Leeds, Newcastle, Birmingham, Glasgow and Dublin. In September 2017, DICE launched into the United States with events in San Francisco and Los Angeles, California.[2] DICE is also live in France, Spain, Italy, Australia and India[3] – and available globally via its live stream offering,[4] a product DICE released in 2020.

DICE was named as one of the Guardian's best apps of the year in 2014, and one of the App Store Apps of the Year in 2015.[5]

In the 2016 Music Week Awards, DICE was awarded Best Ticketing Company.[6] In 2021, Music Week announced DICE as a finalist of its Live Music Innovation Of The Year Platform Award.[7]

Background[]

Phil Hutcheon founded DICE in 2014. Prior to DICE, Hutcheon spent over 10 years working in the music industry running Modular Recordings and latterly his own record label, management and events company Deadly People.[8][9]

The company is based in Dalston, London with other offices in Paris, Barcelona, Milan and Los Angeles.

Services[]

Fans using the DICE app can search, browse and buy tickets in seconds for upcoming live shows, gigs, concerts, club nights, festivals, and arts and cultural events which have been curated by an editorial team led by Vice alumni Russ Tannen, former BBC Radio 1 DJ Jen Long and World hide and seek champion Andrew Foggin.[10] Spotify and Apple Music integration allows fans to listen to 30 second track previews within the app. DICE is available to both iOS and Android users and is currently live in London, Manchester, Bristol, Cardiff, Brighton, Leeds, Newcastle, Birmingham, Glasgow and Dublin.

Tickets are purchased within the app and exist on the user's smartphone as a QR code which also includes the date, time and location of the event. Customers can add themselves to a waiting list for sold-out shows. If users are no longer able to attend a show they can return their tickets to DICE; these tickets are then passed on those who have added themselves to the waiting list on a first-come, first-served basis. As the ticket purchased exists only within the app, it is necessary to have it installed in order to be allowed entry to the relevant event.[11] The platform introduced live-streamed shows to its offering in 2020 and has since supported over 6400 artists and sold tickets in 179[12] countries.

All tickets sold on DICE are sourced directly from labels, promoters and venues; the company does not participate in secondary ticketing.[13]

References[]

  1. ^ "Dice Wants To Be The First Gig Ticketing Giant That Music Fans Adore". TechCrunch. Retrieved 2021-09-28.
  2. ^ "We're launching in the USA". DICE blog. Retrieved 15 November 2017.[permanent dead link]
  3. ^ "Ticketing and livestream platform DICE launches in India". Music Business Worldwide. 2020-10-28. Retrieved 2021-09-14.
  4. ^ Zarczynski, Andrea. "As Music Ticketing Pivots To Livestreams, Community And Discovery Are Key". Forbes. Retrieved 2021-09-14.
  5. ^ "The best iPhone apps of 2014". The Guardian. 23 December 2014. Retrieved 22 September 2015.
  6. ^ "Music Week Awards 2016 - All The Winners". Music Week. 28 April 2016. Retrieved 9 June 2015.
  7. ^ "Music Week Awards 2021 finalists revealed". www.musicweek.com. Retrieved 2021-09-28.
  8. ^ "The Entrepreneurs Episode 200". Monocle. 12 August 2015. Retrieved 22 September 2015.
  9. ^ "Deadly". Resident Advisor. Retrieved 22 September 2015.
  10. ^ Dunsby, Megan. "Tech Pitch: DICE". Retrieved 22 September 2015.
  11. ^ Dredge, Stuart (20 October 2014). "Dice gambles on shaking up gig tickets: 'We're getting rid of the friction'". Guardian. Retrieved 22 September 2015.
  12. ^ Clawson, Trevor. "Lights, Camera, Action—Is There A Post-Covid Future For Livestreaming Entrepreneurs?". Forbes. Retrieved 2021-09-14.
  13. ^ Arjun, Kharpal (11 August 2015). "Google-backed ticket app looks to rival Ticketmaster". CNBC. Retrieved 22 September 2015.
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