DITTO

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For other uses, see Ditto.
DITTO
TypePrivate
IndustrySoftware
Founded2011 (2011)
FounderKate Endress, Sergey Surkov, Dmitry Kornilov
Headquarters
San Francisco, CA[1]
ProductsVirtual try-on software
Websitewww.ditto.com

DITTO is a company that sells software that aids eyewear companies sell their products online using virtual fitting. Originally DITTO was a retailer that sold designer prescription eyeglasses and sunglasses. The company used virtual fitting technology to let customers try on frames from a computer. The technology measures a user’s face by homing in on pupils, ears, cheekbones, ears and other facial landmarks, and then came back with images of dozens of different pairs of glasses that might be a good fit.[2]

History[]

DITTO was founded in 2011 in Mountain View, CA by Kate Endress, Sergey Surkov, and Dmitry Kornilov.[3] Currently the company is headquartered in San Francisco, CA with fulfillment and distribution operations in Evansville, IN.[4]

In April 2012 the company announced that it had picked up $3 million in funding from a group of investors led by August Capital.[5]

At the end of February 2017 DITTO sent an email to its customers explaining that its online eyewear e-commerce and eyewear distribution would be closing down.[6] No reason was given, they still appear to sell the technology they used to use for a virtual fitting of their eyewear.

Products[]

DITTO's product line included prescription and non-prescription designer eyeglasses and sunglasses. The company carried brands such as Ray-Ban, Persol, Chloé, TAG Heuer, and Vera Wang, as well as niche fashion and boutique brands like Jason Wu, , Alain Mikli, Anglo American, and John Varvatos.[7]

Patent infringement lawsuits[]

In May 2013, DITTO was sued by 1-800 Contacts and another company called Lennon Imaging Technology for Patent Infringement.[8]

The Electronic Frontier Foundation claimed that 1-800 Contacts is abusing patent law by acting like a patent troll in its lawsuit against DITTO. In a blog post, the EFF accused 1-800 Contacts of “leveraging the massive expense of patent litigation to squelch the competition”[9] and asked its followers to help DITTO by crowdsourcing prior art.

The lawsuit by Lennon Imaging Technologies was dismissed on October 7, 2013 without prejudice.[10]

References[]

  1. ^ http://www.bizjournals.com/sanjose/news/2014/11/20/eyeware-seller-ditto-emerges-from-legal-fight-with.html[bare URL]
  2. ^ Hay, Timothy. "The site's software, which was built in-house, measures a user's face by homing in on pupils, ears, cheekbones, ears and other facial landmarks, and then comes back with images of dozens of different pairs of glasses that might be a good fit.", Dow Jones VentureWire, 26 April 2012. Retrieved on 20 December 2012.
  3. ^ Lunden, Ingrid. "CEO Kate Endress, a Stanford Business School alum who co-founded the company with engineers Sergey Surkov and Dmitry Kornilov", Fast Company, 24 July 2012. Retrieved on 6 January 2013.
  4. ^ Weber, Trisha. "Evansville’s central location allows prompt and cost-effective shipping for the distribution of Ditto products to anywhere throughout the U.S.", Evansville Business, 20 July 2012. Retrieved on 5 January 2013.
  5. ^ Lunden, Ingrid. "announced that it has picked up a $3 million in funding from a group of investors led by August Capital", Techcrunch, 26 April 2012. Retrieved on 20 December 2012.
  6. ^ "Important Notice: DITTO's eCommerce Site is Closing". Milled. February 27, 2017. Retrieved 2 November 2018.
  7. ^ Walker, Allie. "Our designer roster includes such household names as Ray-Ban, Persol, Chloe, TAG Heuer, and Vera Wang, as well as niche fashion and boutique brands like Jason Wu, Selima Optique, Alain Mikli, Anglo American, and John Varvatos.", psfk, 20 July 2012. Retrieved on 21 December 2012.
  8. ^ Ha, Anthony (May 21, 2013). "Ditto Turns To Indiegogo For Help Battling Patent Lawsuits (Including One From 1-800-Contacts)". Techcrunch.
  9. ^ Nazer, Daniel; Samuels, Julie (2013-04-22). "UPDATED: Help Stop 1-800-CONTACTS from Abusing Patents to Squelch Competition". Electronic Frontier Foundation. Retrieved 2013-05-23.
  10. ^ Ha, Anthony. "the company was actually facing two suits, including one from Lennon, which is a "non-practicing" company that owns intellectual property but doesn’t offer any products or services of its own. A judge has granted Ditto’s motion to have Lennon’s lawsuit dismissed", Techcrunch, 12 October 2013. Retrieved on 24 October 2013.

External links[]

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