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The original idea started in 2009 with an exchange of phone messages between Alice Cooper and Snider. Over several years, both had worked with the guitarist and producer Bob Kulick on his various "tribute" albums (Snider sang on a Cooper tribute record) and had both been impressed with the quality of his work.
In fall 2010, Snider was starring in the hit Broadway musical Rock of Ages. The idea of doing an album of rocked-out show tunes himself made sense and a deal was struck with Razor & Tie, the only label that Snider's manager, Phil Carson, was sure could manage a record this unique. Their support and success with Twisted Sister's A Twisted Christmas gave Snider confidence in their ability to make an abstract project like this happen.[2]
