Der Bazar
Categories | Women's magazine Fashion magazine |
---|---|
Frequency | Biweekly (December 1854–January 1857) Weekly (January 1857–1933) |
Publisher | Louis Schäfer publishing company |
Year founded | 1854 |
First issue | 10 December 1854 |
Final issue | 1933 |
Country | Germany |
Based in | Berlin |
Language | German |
Der Bazar was a fashion magazine which was published in Berlin, Germany, in the period 1854–1933. Its subtitle was first Technische Muster-Zeitung für Frauen.[1] Then it was changed to Illustrirte Damen-Zeitung (Illustrated Women's Magazine) from 1 January 1857.[1] It is one of the earliest examples of a multilingual magazine.
History and profile[]
Der Bazar was launched on 10 December 1854 as a biweekly magazine.[1] The publisher was a company based in Berlin which was owned by Louis Schäfer.[1][2] However, it was Antonie von Cosmar who suggested to establish Der Bazar.[1] She was a playwright and novelist.[1] From 1857 the magazine was redesigned, its subtitle was modified and the frequency was switched to weekly.[1]
The magazine covered fashion-related news and illustrations as well as suggestions to retailers on methods of selling clothes to women.[3] Der Bazar featured illustrations of ballroom outfits as clothing advice to its readers in its first January issue every year.[3] The magazine also published articles on cosmopolitan lifestyles, home life and aesthetics.[2]
Der Bazar enjoyed international readership and had editions in other languages.[2] By 1863, in addition to 105,000 copies in German annually, there were 50,000 in English, 32,000 in French and 15,000 in Spanish.[1][2] The magazine also published editions in Dutch, Russian, Italian, Hungarian and Czech, and claimed to be the most widespread journal in the world with a circulation of over half a million.[1]
Der Bazar had many spin-offs and inspired many women's magazines.[4] A notable example was the American fashion magazine Harper's Bazaar,[1][2] which employed some of the content of Der Bazar following its foundation in 1867.[1][2][5] Another magazine inspired from Der Bazar which republished its fashion content was , a Hungarian fashion magazine based in Budapest.[6] The Dutch edition of Der Bazar was De Gracieuse which was published in Leiden between 1862 and 1936.[4] Der Bazar folded in 1933.[4]
References[]
- ^ a b c d e f g h i j k Marianne Van Remoortel (2017). "Women Editors and the Rise of the Illustrated Fashion Press in the Nineteenth Century". Nineteenth-Century Contexts. 39 (4). doi:10.1080/08905495.2017.1335157.
- ^ a b c d e f Ruxandra Looft (Winter 2017). "Unseen Political Spaces: Gender and Nationhood in the Berlin and Paris Fashion Press during the Franco-Prussian War". Journal of European Periodical Studies. 2 (2): 46–48. doi:10.21825/jeps.v2i2.4812.
- ^ a b Philipp Jonke (2021). "Off the Rack. The Production of Fashionable Female Bodies in Early 20th Century Berlin". Trajectories. 14. doi:10.4000/trajectoires.5983.
- ^ a b c Marianne Van Remoorte (2021). "Scissors, paste, and the female editor: the making of the Dutch women's magazine De Gracieuse (1862–64)". Women's History Review. 30 (4): 555–573. doi:10.1080/09612025.2020.1773041.
- ^ Winifred Aldrich (2003). "The Impact of Fashion on the Cutting Practices for the Woman's Tailored Jacket 1800-1927". Textile History. 34 (2): 167. doi:10.1179/004049603235001580.
- ^ Zsolt Mészáros (2021). "The Magyar Bazár (1866–1904) and the Literary Salon Hosted by the Wohl Sisters in Budapest". Journal of European Periodical Studies. 6 (1). doi:10.21825/jeps.v6i1.15630.
External links[]
- Media related to Der Bazar at Wikimedia Commons
- 1854 establishments in Germany
- 1933 disestablishments in Germany
- Biweekly magazines published in Germany
- Defunct magazines published in Germany
- German-language magazines
- Magazines established in 1854
- Magazines disestablished in 1933
- Magazines published in Berlin
- Multilingual magazines
- Weekly magazines published in Germany
- Women's magazines published in Germany
- Women's fashion magazines