Dermstore

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Dermstore
TypePrivate
IndustryConsumer goods
Founded1999; 23 years ago (1999)[1]
FounderCraig A. Kraffert[2]
Headquarters
El Segundo, California
,
United States
Number of locations
1
Area served
United States
ProductsCosmetics & beauty
ParentThe Hut Group - Since 2020
Websitewww.dermstore.com

Dermstore is a skin care and beauty e-commerce site in the United States.[3] Since December 2020, it is a subsidiary of The Hut Group which is a British e-commerce company.

History[]

Dermstore was founded by dermatologist Craig Kraffert in 1999.[4] In 2012, the company expanded from distributing professional skin care, to consumer cosmetics brands.[5]

Dermstore opened its flagship store in Hermosa Beach, California, on March 19, 2012.[6]

In early 2013, hairstylist Harry Josh launched a product line with Dermstore as the exclusive retailer.[7]

On August 6, 2013, Target Corporation acquired the Dermstore Beauty Group.[8] Following the transaction closing, Dermstore became a wholly owned subsidiary of Target which operates as a separate entity under its online name, Dermstore.com.

In July 2019, Dermstore partnered with the American Academy of Dermatology to provide skin care education.[9][10]

In December of 2020, The Hut Group announced it would buy Dermstore from Target Corporation for $350 million.[11] As of 6:00am UTC on the 2nd of February, the deal has closed and THG became the official owner of Dermstore.

Criticisms[]

Review sites show numerous complaints regarding practices that are misleading. The Better Business Bureau, in particular, has complaints of stolen credit card information.[12]

Brands[]

Dermstore's product offering consists of over 350 brands[13]

In 2008, Dermstore launched a subscription service called BeautyFIX. The monthly subscription service offers beauty boxes containing skin care, hair care and makeup products for a fee.[14]

References[]

  1. ^ Craig Kraffert Bio
  2. ^ Craig Kraffert Bio
  3. ^ Michael Carney (2015-08-07), Target buys Dermstore and Sensa is on the block. Intelligent Beauty focuses on JustFab's $1B potential, PandoDaily, retrieved 2015-07-15
  4. ^ Craig Kraffert Bio
  5. ^ "Dermstore.com Expands Into Beauty Space". happi.com. 2012-05-09. Retrieved 2015-07-15.
  6. ^ "Dermstore Opens Flagship Store In Southern California". beautystorebusiness.com. Retrieved 2015-07-15.
  7. ^ "Dermstore Beauty Group To Launch Harry Josh Pro Tools At HairEnvy.Com". beautystorebusiness.com. Retrieved 2015-07-15.
  8. ^ Target Press Release on Dermstore Acquisition
  9. ^ Sandler, Emma. "Dermstore rebrands to compete with Sephora and Ulta". Glossy. Retrieved July 31, 2019.
  10. ^ "Nearly $40,000 raised for skin cancer prevention and detection through "Skin Cancer, Take a Hike!"". American Academy of Dermatology. Retrieved October 14, 2019.
  11. ^ "UK's Hut Group to buy online retailer Dermstore from Target for £249 million pounds". Reuters. Retrieved January 8, 2021.
  12. ^ “BBB Profile
  13. ^ Target Press Release on Dermstore Acquisition
  14. ^ Deem, Megan. "Makeup Subscription Boxes". Harper's Bazaar. Retrieved August 30, 2019.
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