Design director

This article does not cite any sources. Please help by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources:  –  ·  ·  · scholar · JSTOR (May 2018) (Learn how and when to remove this template message)

A design director is a position usually found within the software development, web development, product design, advertising, media, automotive or entertainment industries, but may be useful in other product focused organizations as well. The position has similarities to that of a creative director but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.

Another distinction between the two positions is that advertising creative directors are usually promoted from copywriting or art directing positions. Design directors, on the other hand, are promoted from positions. Design directors also require a much greater technical understanding of design process and techniques with cross platform and multi-disciplinary team application of their work also common place. As a role design directors as not only concerned with the creative elements but also production and user facing experiences.

See also[]

• Design
• Creativity
• Artistic inspiration
• Communication

References[]

This design-related article is a stub. You can help Wikipedia by .

• v
• t