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Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies. The company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health.[1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network. PHCG is part of Paris-based Publicis Groupe the world’s third largest communications group, second largest media counsel and buying group, and in digital and healthcare communications.[2]
In 2014 Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai.[3]
