Djarum

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PT Djarum

Type	Private[1]
Industry	Tobacco industry
Founded	21 April 1951; 70 years ago (1951-04-21)
Founder	Oei Wie Gwan
Headquarters	Kudus, Central Java, Indonesia
Key people	Robert Budi Hartono Michael Bambang Hartono
Number of employees	75,000
Website	www.djarum.com

PT Djarum (Indonesian pronunciation: [ˈdʒarʊm], literally "needle") is an Indonesian kretek (clove cigarette) brand/manufacturer founded on 21 April 1951 by Guan Yu in Kudus, Central Java. The company owns the Djarum Badminton Club and sponsored the Indonesian top football league from 2005 to 2011. It has non-cigarette business lines in technology, banking and beverages.^[2][1][3]

History[]

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle'; he shortened it to Djarum (current spelling: jarum) which means needle. The company's first brand was 'Djarum'. The company nearly collapsed in 1963 when its factory was destroyed in a fire, followed by the death of Oei Wie Gwan. The new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The company began producing machine-rolled kretek in early 1970 but also continues to produce hand-rolled kretek made by manual laborers.^[4]

Djarum Super was launched in 1981, followed by introduction of Djarum Special in 1983.^[5]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.^[6] Budi and Bambang Hartono diversified the company's activities outside cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.^[7] In 2004, the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavored cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.^[8]

Domestic products[]

Djarum Black cigarettes

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Major brands[]

• Djarum Super
  • Djarum Super Mild (stylized as MLD)
    • Djarum Super Mild Black Series
  • Djarum Super Next
  • Djarum Super Wave
• Djarum Black
  • Djarum Black Cappuccino
  • Djarum Black Menthol
  • Djarum Black Mild
• L.A. Lights
  • L.A. Menthol
  • L.A. Ice
  • L.A. Bold
• Djarum Cigarillos
• Djarum Coklat
  • Djarum Coklat Extra
  • Djarum Coklat Filter
• Djarum Istimewa Kretek
  • Djarum Istimewa Filter
• Djarum 76
  • Djarum 76 Filter Gold
• Dos Hermanos
  • Seal Gold
• Forte
  • Forte Menthol
  • Forte Lights
  • Forte Extra Breeze
    • Forte Extra Breeze Menthol

Smaller brands[]

These brands are rarely shown on television advertisements; except for Urban Mild, that have its 2009 ad.

• Access Mild
• Beat Mild
  • Beat Filter
• Black Scorpion
• Bull
• Bulls Kretek
• Chief
• Chief Kretek
• Cobra King
• Crystal Kretek
  • Crystal Red
  • Crystal Special
• Divo Kretek
• Divo Filter
• Diablo Kretek
• Envio Mild
  • Envio Kretek
• Geo Mild
  • Geo Kretek
• Glory Filter
• Hits Mild
• IN Mild
  • IN Mild Menthol
  • IN Kretek
• Insta
  • Insta Kretek
• Intro
  • Intro Menthol
• Kedai Kopi
• "Kembang" brands
  • Kembang Djati
  • Kembang Gading
  • Kembang Madu
  • Kembang Makmur
  • Kembang Sawit
  • Kembang Tanjung
  • Kembang Tebu
  • Kembang Turi
  • Kembang Pala
• Kotak Adjaib
• Kadang Kopi
• Kedai Kopi
• Mr. Brown
• Mustang
  • Mustang Lights
  • Mustang Kretek
• Nuu Mild
• Polo Mild
• Raven
• Relax Mild
• Rudal
• Rider Kretek
• Score Mild
• Senior
• Slic Mild
• Spot Filter
• Ten Mild
  • Ten Mild Menthol
• Troy
• Ultra Special
• Urban Mild
• Vigor Kretek
  • Vigor Filter
• VIP
• Viper
  • Viper Kretek
• Warung Kopi
  • Warung Kopi Slim
• Ziga
  • Ziga Kretek

International products[]

A pack of twelve Djarum Black Cherry clove filtered cigars from the United States.

Non-cigarette business lines[]

Websites and events[]

Some of them are sponsored by Djarum brands.

• (soccer internet streaming (2016-2019) and news platforms)

Involvement in sports[]

• PB Djarum (badminton club funded by Djarum Foundation)
• Sponsorship of Indonesian top league:
  • 2005–2007 as Liga Djarum Indonesia
  • 2008–2011 as Djarum Indonesia Super League
• Como 1907 (football club)
• Badak Lampung (football club)^[9]

References[]

External links[]

• Official website