Do Good Design

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Do Good Design

Cover of English edition
Author	David B. Berman
Country	Canada
Language	English
Subject	Marketing
Genre	Non-fiction
Publisher	Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press
Publication date	January 2009
Media type	Print (paperback)
Pages	192 (first edition)
ISBN	978-0-321-57320-9
OCLC	227921823
LC Class	HF5413 .B47 2009

Do Good Design: How Designers Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by AIGA.

Book[]

The book focuses on graphic design, branding, and social responsibility, and often makes connections with environmentalism. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.

The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.

Reception[]

The book has been adopted in colleges and universities as a textbook or required reading for students in social responsibility, including Virginia Commonwealth University,^{[citation needed][1]} whose design program has been rated number one amongst U.S. public universities by U.S. News & World Report.^[2]

Editions[]

• Chinese language edition ^[3] official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts).
• Russian language edition released January 2010.
• Korean language edition released July 2010.
• Indonesian language edition released December 2010.
• Braille edition published in Jakarta (2010)
• 2013 English edition launched April 22, 2013 (Earth Day) with updated content, and printed on 100% post-consumer materials on Mohawk Papers, under FSC stewardship.
• Spanish language edition released July 2015.

See also[]

• Adbusters

References[]

External links[]

• Official website and library of link extensions to the book's content
• Official Do Good Design blog by David Berman