Donut Media

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Donut Media
DONM 001 shopify logo r1 x300.png
YouTube information
Years active2015–present
GenreAutomobiles
Subscribers6.06M (As of January 2022)
Total views1,557,145,660 views
Updated: Jan. 16, 2022

Donut Media is an American automotive content brand, known primarily for its eponymous YouTube channel and online merchandise store.

History[]

Donut Media was founded in 2015 by Matt Levin, a former product head at AwesomenessTV, Ben Conrad and Nick Moceri.[1] The channel's first video was about the 24 Hours of LeMons.[2] It achieved early viral success with its 2016 video Two Grannies, One Lamborghini, which for many years was the channel's most-viewed video.[3][4][5][6]

In February 2016, Up to Speed "debuted" with a video describing nine must-know facts about the Nissan 240SX.[7] The official Up to Speed show debuted in July 2017 with a video talking about the Nissan Skyline.

In February 2018, Donut Media tried to re-create the Elon Musk's Tesla Roadster stunt by sending a Hot Wheels Tesla Roadster car into space.[8]

In May 2018, Donut Media received $800,000 in seed funding in a round led by Techstars Ventures.[3] In November of that year, it partnered with NASCAR to offer lighthearted racing-related content.[9]

Between 2018 and 2020, the channel saw breakout success due to its "Up To Speed" series. In the series, host James Pumphrey explains the origins of automotive models, brands, and other car related items with cult followings such as the Nissan GT-R, Plymouth Barracuda, and Suzuki Samurai.[10][11] According to Levin, "Up To Speed" marked the moment Donut Media moved from dependence on viral one-offs to having a sustainable content model.[3]

In January 2021, Donut Media released a song called "Pop-Up Up and Down Headlights."[12] A shirt based on this song was also released on Donut's online merchandise store. A mint version of this shirt was released[13] and a white version of it was also released.[14] This song was the full version of a song of the same name that was featured in various Up to Speed episodes talking about cars with pop-up headlights.

In June 2021, Donut Media released a Kickstarter project called Stocky which is a series of collectable toy cars based on real cars, but the Stocky toys have cartoonish proportions, similar to Hot Wheels' Tooned line of toy cars. Stocky first debuted on Donut's channel on their Up to Speed video about Type R. The first Stocky ever made was an Acura Integra Type R.[15]

On November 9, 2021, Donut Media was acquired by Recurrent, a digital media company which also owns The Drive and Car Bibles automotive lifestyle brands.[16]

Awards and nominations[]

Year Award Category Result Ref.
2018 8th Streamy Awards Sports Nominated [17]
2019 9th Streamy Awards Sports Won [18][19]

Current Shows[]

Wheelhouse[]

Uploaded every Monday, Wheelhouse is a show which covers various topics that are related to automobiles, and sometimes talks about recent automotive news. This show is hosted by Nolan Sykes.

Bumper 2 Bumper[]

Uploaded every Tuesday, Bumper 2 Bumper (also known as "B2B") is a show that goes into detail about the engineering and technology of various cars and other technical automotive topics. The current B2B is similar to Science Garage, which is another Donut Media show. This show is hosted by Jeremiah Burton. Previously hosted by multiple hosts (most notably James Pumphrey), Bumper 2 Bumper was a show that covered the details of famous and well-known cars. The show was later transferred to Jeremiah, and due to the COVID-19 pandemic, the format was changed to technical automotive topics.

Money Pit[]

Uploaded every other Wednesday, Money Pit is a show where Zach Jobe (the host of this show) adds upgrades and modifications to his Mazda Miata or more recently, a BMW 3 Series, and also has DIY tutorials for working on project cars. The Mazda Miata's modification focuses mainly on trackable daily use, and the BMW 3 Series's modification focuses on rallying.

Up to Speed[]

Up to Speed is a show that goes into detail about the history of various cars, brands, and other car-related items, with humor in most episodes. It goes into detail about why they were created, how they were used, and how they came to be. This show is hosted by James Pumphrey. His extreme passion about cars and the automotive world shines through in this segment. Up to Speed "debuted" in 2016 when Donut uploaded a video on 9 facts about the Nissan 240SX. Many people regard this video as the "first" episode of Up to Speed. This was just a pre-debut video. The real Up to Speed show debuted in 2017 with a video talking about the Nissan Skyline.

D-List[]

Uploaded every Friday, D-List is a show that covers certain types of cars and other car-related topics in a list-style format. This show is hosted by James Pumphrey. Sometimes, other Donut hosts and non-Donut hosts host the show with James in some episodes.

HiLow[]

Uploaded every Sunday, James Pumphrey and Nolan Sykes (the hosts of the show) buy nearly identical cars and modify them with either cheap or expensive parts. For the "Hi" car, which is James' car, they put expensive parts on it and for the "Low" car, which is Nolan's car, they use cheap parts. They then test the vehicles out and see if more money means a better product. This show first used Nissan 350Zs back in 2019 and 2020, and in 2021 the show returned, featuring Toyota Tacomas.

Past Gas[]

Uploaded every Sunday (alongside HiLow) on Donut Media's secondary channel, Donut Podcasts, Past Gas is a podcast that talks about important and significant events in automotive history. This podcast is hosted by Nolan John Sykes, James Pumphrey, and Joe Weber. Past Gas can also be watched on various podcast apps.

Discontinued Shows[]

Science Garage[]

Science Garage was hosted by Bart Bidlingmeyer from February 2017 to January 2019, Bart left Donut in April 2019 to work for Kelly Blue Book and Motor Trend.[20] Each episode of the show covered a specific automobile part or mechanism in great detail and included the science behind it. The show contributed to Donut Media's early popularity. The current iteration of Bumper 2 Bumper is an unofficial "sequel" to Science Garage.

References[]

  1. ^ "The Bizarre Naming Trends that Modern Startups Follow". TechCrunch. Retrieved 23 August 2020.
  2. ^ "24 Hours of Lemons: The World's Craziest Race". youtube.com. Donut Media.
  3. ^ a b c https://www.tubefilter.com/2018/03/28/donut-media-millennial-car-content-youtube/
  4. ^ "Grandmas Get Groceries in a Lamborghini Murcielago, After They Figure Out Reverse". Complex. Retrieved 23 August 2020.
  5. ^ "Grandmas Went For The Ride Of Their Lives In A Lamborghini At Speeds Of 165 MPH". Buzzfeed. Retrieved 23 August 2020.
  6. ^ "Watch two grandmas take a Lamborghini Murcielago for a spin". Autoblog. Retrieved 23 August 2020.
  7. ^ Archived at Ghostarchive and the Wayback Machine: Nissan 240SX - 9 Must Know Facts | Up To Speed | Donut Media. YouTube.
  8. ^ "Even Sending A Toy Car Into Space Is Harder Than You'd Expect". Jalopnik. Retrieved 23 August 2020.
  9. ^ https://www.nascar.com/news-media/2018/11/13/donut-media-raced-nascar-stock-car/
  10. ^ https://www.stuff.co.nz/motoring/120629098/best-motoring-youtube-channels-to-binge
  11. ^ "10 YouTube Car Shows to Binge During Quarantine".
  12. ^ YouTube, a Google company. YouTube. Archived from the original on 2021-08-13.
  13. ^ "Pop up & Down Headlights Tee - Mint – Donut Media Store".
  14. ^ "Pop up & Down Headlights Tee - White – Donut Media Store".
  15. ^ Archived at Ghostarchive and the Wayback Machine: Type R - How Honda Got Fast | Up to Speed. YouTube.
  16. ^ Cheromcha, Kyle (9 November 2021). "The Drive and Donut Media Are Now Under One Roof". thedrive.com. Retrieved 9 November 2021.
  17. ^ "8th Annual Nominees".
  18. ^ "9th Annual Streamy Nominees".
  19. ^ "2019 YouTube Streamy Awards: The Complete Winners List". Entertainment Tonight.
  20. ^ "What happened to Donut Media's Science Garage & its host Bart?". 11 September 2019.

External links[]

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