Dovetail (company)

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Dovetail
TypePrivate
IndustrySoftware
Founded2017; 5 years ago (2017)
FoundersBenjamin Humphrey, Bradley Ayers
HeadquartersSydney, Australia
Websitedovetailapp.com

Dovetail is an Australian-based company that produces qualitative data analysis software that facilitates the analysis and management of user research data.[1][2]

Users create tags to perform transcription analysis and coding interpretation of interviews, survey responses and feedback, and create summarized insights from their research analysis.[3][4]

In August 2021, Dovetail raised AU$5 million at a reported valuation of "more than AU$150 million"; raising its valuation fivefold from its last fundraising round in 2020.[5][6]

History[]

The company was founded in 2017 in Sydney, Australia by Benjamin Humphrey and Bradley Ayers.[1] Both had worked at software company Atlassian, and Humphrey claims he started Dovetail based on his experience working with researchers at the company.[1][7][8]

Prior to the company's founding, Humphrey worked on the idea in his spare time, outsourcing the product's development and financing it with a AU$10,000 credit card debt.[1] In 2017 he convinced Ayers to leave his role at Atlassian and join as co-founder.[1][9][10]

Dovetail is part of a cohort of companies founded by former Atlassian employees such as LaunchDarkly, Easy Agile, Pyn, and Code Barrel.[2][11][12][13]

In November 2017, Dovetail was awarded the AU$25,000 minimum viable product grant from the New South Wales Department of Industry Jobs for NSW program.[14][10] The grant was awarded to fund investment in automatic sentiment analysis features.[15]

Dovetail joined companies across Sydney in participating in the September 2019 climate strikes to demand action and address climate change.[16][17]

In February 2020, Dovetail announced a AU$4 million seed fundraising round led by Blackbird Ventures, with participation from Felicis Ventures and Culture Amp's CEO and co-founder Didier Elzinga to accelerate revenue growth.[1][9] This raise reportedly valued Dovetail at "close to AU$30 million".[6]

In August 2021, Dovetail announced that it had raised AU$5 million from existing investors Blackbird Ventures, Felicis Ventures, along with participation from Mike Cannon-Brookes' investment vehicle, Grok Ventures.[5][6][4]

In January 2022, Dovetail announced it had raised a $63 million Series A led by Accel.[18]

References[]

  1. ^ a b c d e f Redrup, Yolanda (16 February 2020). "Former Atlassian techies raise $4m to go it alone". Australian Financial Review. Retrieved 7 March 2020.
  2. ^ a b Waters, Cara (3 August 2020). "Atlassian alumni launch next generation of startups". Sydney Morning Herald. Retrieved 3 August 2020.
  3. ^ Li, Jennifer (6 April 2021). "The Market for User Research Platforms". Andreessen Horowitz. Retrieved 7 April 2021.
  4. ^ a b Palmer-Derrien, Stephanie (10 August 2021). "Dovetail bags $5 million in funding from cohort of influential Aussie leaders". SmartCompany. Retrieved 10 August 2021.
  5. ^ a b Waters, Cara (10 August 2021). "'Similar DNA to Canva, Atlassian': Buzz builds around customer feedback startup Dovetail". Sydney Morning Herald. Retrieved 10 August 2021.
  6. ^ a b c Duran, Paulina (6 August 2021). "Australian startup Dovetail set for expansion as valuation hits $100 mln". Reuters. Retrieved 10 August 2021.
  7. ^ Gillezeau, Natasha (1 February 2021). "At best, Australians are lukewarm on Bing". Australian Financial Review. Retrieved 4 February 2021.
  8. ^ Gillezeau, Natasha (30 November 2020). "The quietly rising power of product managers". Australian Financial Review. Retrieved 30 November 2020.
  9. ^ a b Palmer-Derrien, Stephanie (18 February 2020). "Atlassian alumni bag $4 million for new SaaS startup, including from Culture Amp chief Didier Elzinga". SmartCompany. Retrieved 7 March 2020.
  10. ^ a b Harkness, James (29 November 2017). "Dovetail's founders built their tech startup on the cultural values of ex-employer Atlassian". Dynamic Business. Retrieved 7 March 2020.
  11. ^ Redrup, Yolanda (3 June 2020). "Atlassian banks on free software strategy". Australian Financial Review. Retrieved 9 April 2021.
  12. ^ Redrup, Yolanda (8 September 2020). "How Afterpay and Whispir led tech out of the wilderness". Australian Financial Review. Retrieved 9 April 2021.
  13. ^ Gillezeau, Natasha (11 May 2021). "Long way to go before we become a tech nation". Australian Financial Review. Retrieved 18 May 2021.
  14. ^ "Ex Atlassians take flight with Dovetail" (Press release). NSW Department of Industry. 23 November 2017. Retrieved 7 March 2020.
  15. ^ Humphrey, Benjamin; Ayers, Bradley (14 November 2017). "Dovetail awarded Jobs for NSW startup grant to fund automated analysis feature". Dovetail. Retrieved 7 March 2020.
  16. ^ Vickovich, Aleks (3 September 2019). "Mike Cannon-Brookes plans to attend the Global Climate Strike and is encouraging Atlassian employees to join him in protesting the 'climate change emergency'". Business Insider Australia. Business Insider. Retrieved 7 March 2020.
  17. ^ Yun, Jessica (3 September 2019). "'Step up': Atlassian boss urges staff, Aussie businesses to join global climate strike". Yahoo! Finance. Retrieved 7 March 2020.
  18. ^ Wilhelm, Alex. "Dovetail raises $63M to grow its researcher-focused software business". TechCrunch. TechCrunch. Retrieved 19 January 2022.

External links[]

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