Duncan Greive

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Duncan Greive was born in Auckland in 1979. He is best-known as the founder and managing editor of The Spinoff, a subscriber- and sponsor-funded online magazine based in Auckland.

Life and career[]

Greive spent the first 10 years of his life in South London. His English mother worked as a social worker, and his New Zealand-born father held down several jobs. In 1990 the family returned to New Zealand, where his father worked as the managing director of a travel agency. Both parents became major shareholders in the Barkers fashion label. Greive attended Auckland Grammar and the University of Auckland, where he studied history.^[1]

Greive left university at 21 before graduating to take up a job as a postie, as he was about to become a father. He went on to finish his history degree part-time. While delivering mail he found work as a reviewer for the Auckland music magazine Real Groove. After the editor John Russell resigned in 2004, Greive was not chosen to replace him, as he didn't have a journalism qualification. So he enrolled in the Auckland University of Technology postgraduate journalism course. Three months after graduating he became the editor of Real Groove.^[1][2][3]

By 2009, Greive was working in marketing for the Auckland fashion label Barkers, and working as a freelance journalist. Since 2012 he has written for New Zealand Geographic, Metro, North & South,^[3] The Guardian, , The Listener, Faster Louder and Sky Sport Magazine, the New Zealand Herald, Stuff, Newshub and Radio New Zealand.^[4][5] In 2015 he co-wrote Dan Carter: My Story with former All Black Dan Carter.^[6] The autobiography, published by Auckland publisher Upstart Press, was the biggest-selling book in New Zealand in 2015 and won Best Autobiography in the 2016 .^[7]

Greive lives in Auckland with his wife, Nicola, and three children, Jett, Robyn and Vivienne.^{[citation needed]}

The Spinoff[]

In 2014 Greive launched The Spinoff, an online news site publishing breaking news, politics, pop culture, reviews and social issues across a range of platforms. The business is owned by Grieve and his wife Nicola, a lawyer at the Serious Fraud Office.^[1] It operates as a website and a copywriting agency; Spinoff staff writers are funded by subscribers and commercial sponsors.^[8] The site began as a blog about TV shows sponsored by streaming platform Lightbox.^[9][10][11]

The Spinoff also publishes daily newsletters and podcasts.^[12] In July 2020 The New Zealand Herald and The Spinoff announced they would share journalism and written content.^[13]

"The Spinoff was a combination of an accident and an experiment," Greive told the University of Auckland in a 2017 series on alumni titled 40 under 40: Influencers. "The traditional funding model for journalism is fundamentally broken and I wanted to see if I could create a new model that allowed me to grow a business that’s a combination of a media company and a creative agency."^[14]

During the Covid-19 pandemic in 2020 - 21, Greive's The Spinoff began working with the World Health Organisation (WHO), after a communications officer there saw a series of widely shared Covid-19 public health illustrations he had commissioned. These were part of a series of pieces explaining Covid-19, a collaboration between two regular Spinoff contributors; staff member and cartoonist Toby Morris and science communicator and microbiologist Dr Siouxsie Wiles.^[15]

Publications[]

• Carter, Dan (2015). Dan Carter: my story. with Duncan Greive. Sydney: Upstart Press. ISBN 978-1-4607-5147-3. OCLC 931025745.

References[]

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