Element Electronics

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Element Electronics is a privately held American consumer electronics company in South Carolina.

History[]

Element TVs were first developed in China and sold in the US. Later they decided to open up in the United States. It is managed by element electronics in the United States. In 2012, Element opened its 315,000-square-foot (29,300 m²) plant in Winnsboro, South Carolina. The company debuted its first Ultra HD and smart TVs in 2015, and it currently offers 25 different models in three series, with screen sizes ranging from 19 to 70 inches (48 to 178 cm) and average selling prices from $100 to $1,000.^[1] The plant is estimated to bring 500 jobs to the Winnsboro area over a period of five years.

Campaigns[]

Heisman Trophy winner and Fox Sports analyst Matt Leinart starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called “Right Moves with Matt Leinart”, featuring Leinart breaking down the best college football plays of the week.^[1] This was Element Electronics’ first national TV campaign.^[2]

Products[]

Element Electronics offers TVs with integrated JBL sound bars as well as Roku integrated smart TVs.

References[]