Emami

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For other uses, see Emami (disambiguation).

Emami Group
TypePrivate
IndustryConglomerate
Founded1974; 47 years ago (1974)
FounderR S Agarwal
R S Goenka
HeadquartersKolkata, West Bengal, India
Key people
R S Agarwal
R S Goenka .
Products
Revenue₹20,000 crore (US$2.8 billion) (2020)[1]
Number of employees
25,000+ (2020)[1]
Websitewww.emamigroup.com

Emami Group is an Indian multinational conglomerate company headquartered in Kolkata, India. This group trade with their tag name Himani. The company has seven manufacturing units across India and one overseas unit. The Company caters to a number of niche categories in the personal care and healthcare segments. The company's products are sold across 60+ nations and are available in 4.5 million retail outlets across India. Their most famous product is an antiseptic cream named Boro Plus which is widely used worldwide. The company generated an overall revenue of 2655 crores in the financial year 2019-20 with an annual profit of 639 crores. [2]

Products[]

The company's power Brands include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome. [3] The company is well known in India for its fairness cream products for men.[4]

Emami’s Power Brands and their potential: [5]

Category Size Emami's Market share
Navratna 1026 cr 66.4%
Boro Plus 645 cr 74.1%
Zandu & Mentho Plus Balms   1262 cr 54.9%
Kesh King 991 cr 26.6%
Men's Fairness Cream 401 cr 65.3%

In 2008, Emami acquired Zandu Pharmaceutical for ₹730 crores. The company merged Zandu FMCG into Emami and raised Rs.310 Crore through QIP. The company became debt free within 2 years of the Zandu deal.

The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[6]

The company forayed into men's deodorant market by launching HE brand of deodorants. Hrithik Roshan was appointed as brand ambassador for HE brand.[7]

The company acquired Splash Corporation for Rs.200 crore.[8]

A German personal care brand Creme 21 has been acquired by Emami for 100 crores in Feb 2019.[9]

History[]

The inception of Emami Group took place way back in mid-seventies, in West Bengal, when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka left their high profile corporate jobs with the Birla Group to set up Kemco Chemicals, a cosmetic manufacturing unit in Kolkata, in 1974. Emami believes in the philosophy "Making people healthy and beautiful naturally".[10] The company reported significant growth in modern trade and e-commerce revenues during the COVID-19 pandemic.[11] It also re-launched Navratna Cool Talc and Zandu Pancharishta with improved formulation, packaging and communication. Emami Ltd. has also forayed into the hand sanitizer category as the demand for hand sanitizers has shot up in the last few weeks due to the coronavirus crisis[12][13][14]

Shareholding Pattern[]

Shareholders (as on 31 March 2021) Shareholding
Promoter and promoter group 53.85%
Institutions 36.91%
Non Institutions 9.24%
Total 100%

Controversies[]

Fair and Handsome[]

In 2007, the company attracted controversy with an advertisement for its skin whitening cream for men, Fair and Handsome. Emami and the star of the campaign, Shahrukh Khan, were accused of perpetuating racism.[4]

In July 2013, WOW a Chennai-based NGO launched a campaign against Emami asking them to remove the Fair and Handsome advertisement starring Khan, saying that it is discriminating against people on the basis of skin color.[15][16] The campaign has been supported by celebrities like Nandita Das[17] Tannishta Chatterjee. More than 22,000 people have signed an online petition launched by them.[18]

Hospital fire[]

In the early morning of 9 December 2011, an AMRI Hospital in south Kolkata’s Dhakuria district erupted in fire, leading to the deaths of 92 people – mostly critically ill patients, many of them suffocating in their sleep.[19] The following day, the license for the hospital was canceled, and the Chief Minister of West Bengal ordered a judicial inquiry into the incident.[20] Allegedly, the fire was triggered by flammable chemicals that were stored at the site.[20][21] Rescue efforts were hampered by the narrowness and congestion of the road leading to the hospital,[20] and the allegations that all of the windows and doors were locked[20] and that the fire alarms and sprinklers installed at the hospital did not work during the fire.[21]

Seven members of the hospital's board were arrested the same day, and were remanded to police custody until 20 December by the court of the Chief Judicial Magistrate in Alipore.[20] Among the seven arrested were Agarwal and Goenka, founders of Emami and directors of the hospital chain, who were charged with negligently causing the deaths.[20] Ultimately a total of 16 people stood accused in the courts in July 2016, including the board members and several directors of the hospital.[19] Amongst the charges were culpable homicide not amounting to murder under section 304 of the Indian Penal Code, which carries a maximum sentence of 10 years' imprisonment in cases where the criminal actions are undertaken knowingly but without the intention to cause death.[19] Additional charges were laid under Section 308 (attempt to commit culpable homicide) and Section 38 (effect caused partly by act and partly by omission).[19]

The fire was recorded as the largest hospital tragedy in India at the time.[21]

References[]

  1. ^ Jump up to: a b c "Emami Group". emamigroup.com.
  2. ^ "Company's Annual Report 2019-20" (PDF).
  3. ^ "Company's Annual report 2019-20" (PDF).
  4. ^ Jump up to: a b India's hue and cry over paler skin, Daily Telegraph, 1 July 2007
  5. ^ "Company's Annual report 2019-20" (PDF).
  6. ^ Golikeri, Priyanka (24 May 2008). "Nutraceuticals make it to the grocery shopping list". DNA MONEY. Archived from the original on 19 September 2010. Retrieved 19 January 2010.
  7. ^ "Emami enters deodorant market".
  8. ^ "Emami to acquire Philippines based Splash Corp". Sharekhan. 11 October 2013. Retrieved 9 November 2015.
  9. ^ "Emami acquires German brand Creme 21 for Rs 100 crore". Medical Dialogues. 2 February 2019. Retrieved 2 February 2019.
  10. ^ "The journey - Emami Ltd". www.emamiltd.in. Retrieved 7 June 2021.
  11. ^ "Company's Annual report 2019-20" (PDF).
  12. ^ Mukherjee, Writankar (18 June 2020). "Emami enters soap, hand wash categories under Boroplus". The Economic Times. Retrieved 18 June 2020.
  13. ^ "BoroPlus fame Emami debuts in hand sanitizer category as demand shoots due to coronavirus". The Financial Express. 16 April 2020. Retrieved 18 June 2020.
  14. ^ "Emami Boroplus forays into personal hygiene space". afaqs!. Retrieved 18 June 2020.
  15. ^ [1], DNA, 31 July 2013
  16. ^ [2] The Atlantic, 5 August 2013
  17. ^ [3], The Guardian, 14 August 2013
  18. ^ [4], Business Standard, 14 November 2013
  19. ^ Jump up to: a b c d "AMRI Hospital tragedy: Kolkata court frames charges". Indian Express. Indo-Asian News Service. 1 July 2016. Retrieved 29 August 2016.
  20. ^ Jump up to: a b c d e f NDTV Correspondent (10 December 2011). "Kolkata hospital fire: Mamata Banerjee orders judicial inquiry". NDTV. NDTV Convergence Limited. Retrieved 29 August 2016.
  21. ^ Jump up to: a b c [5], Economic Times, 10 December 2011

External links[]

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