Enyce
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| Industry | clothing fashion |
|---|---|
| Founded | 1996 |
| Founders | Lando Felix Tony Shellman |
| Headquarters | New York City |
Key people | Sean Diddy Combs |
Enyce ([NYC])[1] is an American hip hop fashion label owned by Sean Diddy Combs.[2] The label was established in New York City in March 1996 by Lando Felix and Tony Shellman. The co-founders had originally met while working for Seattle-based clothing brand .[3] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International.[4] In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million.
Many have mispronounced the brand name over the years. The pronunciation originates from the phonetic spelling of "NYC" (en-y-ce) but sounded out in an Italian fashion. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che", making it the "correct" way to say the brand.
Enyce specialises in old school clothing, with an emphasis on puffy jackets and jerseys with their logos on them.[5] They also seem to have an official Instagram account, which is owned and operated by the companies CEO, Sean Diddy Combs. It's last post was made in the year 2016, and most of the account's posts seem to not relate to the actual clothing company at all.
Clothing lines[]
- Enyce
- Lady Houy
References[]
- ^ ENYCE Clothing Company - Official Website Archived 2007-07-11 at the Wayback Machine
- ^ Liz Claiborne Inc Archived 2006-10-25 at the Wayback Machine
- ^ Enyce Clothing Information: Mens Enyce Clothing, Lady Enyce Clothing, and Enyce Retailers
- ^ Liz Claiborne acquires urban sportswear brand Enyce - Newsbytes - Brief Article | Black Enterprise | Find Articles at BNET.com
- ^ "enyce - Google Search". www.google.com. Retrieved 2021-10-27.
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- Clothing companies of the United States
- Hip hop fashion
- Sean Combs
- Fashion company stubs