Etikoppaka

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Etikoppaka
Banana fields near Etikoppaka
Banana fields near Etikoppaka
Etikoppaka is located in Andhra Pradesh
Etikoppaka
Etikoppaka
Location in Andhra Pradesh, India
Coordinates: 17°30′N 82°44′E / 17.50°N 82.73°E / 17.50; 82.73Coordinates: 17°30′N 82°44′E / 17.50°N 82.73°E / 17.50; 82.73
CountryIndia
StateAndhra Pradesh
Government
 • TypePanchayati raj (India)
 • BodyGram panchayat
Languages
 • OfficialTelugu
Time zoneUTC+5:30 (IST)
Vehicle registrationAP

Etikoppaka is a small village on the banks of Varaha River in Visakhapatnam district of Andhra Pradesh, India. In 2017, the traditional Etikoppaka toys acquired a geographical indication (GI) tag.

In the early development stages of the Etikoppaka toys, they were only used by children as toys for the purpose of playing. The natural dyes and wood used in these toys made them safe play with and durable.

However, gradually the Etikoppaka toys adapted to a broad usage. Today, they can be used as toys, decoration items, utility items and even gifting items.[1]

For a long period of time, these toys were a part of the everyday lives of the people living here and in the neighbouring villages. The different toy varieties such as the spinning tops, rattles, and animal figures brought a smile to every child's face. Many of the Etikoppaka boxes also became famous for storing jewellery and sacred materials like vermillion. These toys became so popular that several South Indian traditions became attached to them. For example, every girl child was gifted a kitchen set or ‘lakkapidathalu,’ consisting of colourful vessels, ladels, stoves and even grinders for her first birthday. They also became a part of the wedding traditions and were used for the bride's trousseau to carry haldi Kumkum, betel nuts and other aromatic substances. They became so popular that they began to be sold as country fairs, weekly markets, railway stations and even bus stands.[1]

Toys are made of soft wood and lacquer color. Coloured with natural dyes derived from seeds,lacquer,roots and leaves. The way of toy making is also known as turned wood lacquer craft.

Significance[]

The town of Etikoppaka, where these toys are designed and crafted has gained its reputation as the ‘toy village’ of India.[1]

The Etikoppaka toys are considered to be ‘one with the nature’ since they are made purely out of natural elements such as seeds, lacquer, bark, roots and leaves. The wood derived to make these toys comes from the ‘Ankudi Karra’ tree (Wrightia tinctoria) Thus, they do not contain any heavy metal or toxic item. This not only makes these toys environmental friendly and sustainable but also 100% safe for child usage. Therefore, many parents find themselves being inclined to these toys. These toys contribute to the safety of children and of the environment making them popular and relevant in the current socio-economic climate.

The artisans who engage in this craft have received several awards from forum likes the National Innovation Foundation, UNESCO CCI Seal /Award of excellence for Handicrafts and so on. Moreover, these toys have also been displayed at various prestigious venues like the Rashtrapathi Bhawan. Various organizations like the National Institute of Design (NID) have helped these artisans by conducting workshops for them to help them gain understanding of the popular market designs.[1]

The Geographical Indication (GI) tag provided to these toys in 2017 has further contributed to their significance. This has allowed the counterfeit market issue to be tackled and for the sale of these toys to increase multi-fold. Due to their excellent quality, brilliant designs and A level craftsmanship, these toys are sold not only in our country but also worldwide. Many countries like USA, Australia, France, Italy, and Germany import the Etikoppaka toys from India to sell or to display as decoration pieces in their museums.

Varaha river near Etikoppaka

References[]

  1. ^ a b c d "Search - etikoppakabuy Indian handicrafts online". shop.gaatha.com. Retrieved 30 July 2021.
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