EveryMatrix

EveryMatrix Ltd

Type	Private
Industry	Software Gambling
Founded	2008
Headquarters	Saint Julian's, Malta
Key people	Ebbe Groes (CEO & co-founder, board member) Stian Hornsletten (CCO & co-founder, board member) Norbert Teufelberger (Chairman of the Board)
Number of employees	530 (2021)
Divisions	platform, casino, sports betting, payments, affiliate software

EveryMatrix Ltd is a B2B iGaming software provider company founded in 2008 with its headquarters in St. Julian's, Malta, and its main operations office in Bucharest, Romania.^[1] EveryMatrix supplies online gambling platforms, products, and software to online casinos, sportsbook operators, and state-owned or private lotteries. EveryMatrix is a member of the European Lotteries Association^[2] and counts Norsk Tipping among its customers within the Lottery sector, and Tipico and Flutter Entertainment in regulated markets. EveryMatrix does not operate any B2C business.^[3]

Operations[]

EveryMatrix is a private company currently employing over 500 staff across its eight offices in Europe and Asia. The company operates within the iGaming sector as a business-to-business software provider.

EveryMatrix delivers a product suite for casino, sports betting, payments and affiliate/agent management.

Each product has its own domain-focused business unit driving product development with its own management (CEO, CTO, development, operations, support). The business units are responsible for product operations and development, whereas the group has the responsibility of leading and assisting these units. EveryMatrix is co-founded by Ebbe Groes and Stian Hornsletten. The company is led by Ebbe Groes, as Chief Executive Officer. In 2019, EveryMatrix appointed Stian Hornsletten as Chief Commercial Officer.^[4]

In 2017, EveryMatrix completes a EUR 4.3 million (USD 4.7 million) private strategic investment round and widens its shareholders’ base.^[5] Following the investment round, Norbert Teufelberger (former CEO of Bwin) is appointed as Chairman of the Board, joining the two co-founders, Ebbe Groes and Stian Hornsletten, and other company members in the official company board.^[6]

In 2019, EveryMatrix expands into the gaming development vertical by launching Spearhead Studios,^[7] a real-money gaming development company based in Marbella, Spain. Spearhead Studios focuses on production and development of video slots, table games and other projects, such as the Slider Games,^[8] which enable operators to cross-sell casino games via their sportsbook.

In 2020, EveryMatrix acquires Thailand-based company TOTOIT to increase its in-house front-end development capacity.^[9] Thailand-based TOTOIT’s team of 20 employees was integrated within EveryMatrix’s structure and assists the company in creating websites for their clients.

Clients[]

In 2017, Tipico, the largest sports betting operator in Germany, signed with EveryMatrix^[10] to develop its casino offering.

In 2017, EveryMatrix won the public tender for Norsk Tipping’s procurement of the iGaming Integration Platform^[11] after a year-long selection process. EveryMatrix has been selected to supply the service, platform and integration via the CasinoEngine platform to Norsk Tipping’s KongKasino, Bingoria,^[12] and FLAX brands.

In 2019, the global sports betting, gaming and entertainment provider Flutter Entertainment has joined the EveryMatrix client list with its brand Betfair. The agreement^[13] sees EveryMatrix selected to provide its CasinoEngine iGaming Integration Platform and a selection of market-specific gaming suppliers in Spain.

In January 2021, EveryMatrix launches Russian bookmaker 888.ru, a media provider with over 25 years of business experience and a diverse portfolio of projects including one of the largest sports portals in the country. 888.ru utilises EveryMatrix’s turnkey platform and a suite of products including sportsbook with bonus system, as well as MoneyMatrix for payments processing and ID verification, all of it adapted to fit Russian gaming regulations.^[14]

History[]

EveryMatrix was founded in 2008 and opened its first offices in London, Bucharest, and Changsha.

The first version of the EveryMatrix sportsbook went live in 2009, the casino product emerged in 2012, the affiliate and agent management platform made its comeback as an independent product in 2016, and the payment platform became fully certified and operational in 2017.^[15]

In 2011, the company opened a new office in Malta and secured a B2B Malta licence (Type 2) for fixed-odds betting, including live betting. EveryMartrix subsequently opened new development offices in Lviv, Ukraine (2013), Yerevan, Armenia (2015) and a new business and commercial hub in Ski, Norway (2018).

In November 2019, EveryMatrix announced the launch of Spearhead Studios, formed of an experienced team that was acquired from Gaming Innovation Group.^[16] Based in Marbella, Spain, Spearhead Studios is led by Mathias Larsson, former managing director at Gaming Innovation Group's game division.

2020 finds EveryMatrix increasing its Esports offering during the worldwide ban on real-life sports events. By May 2020, live esports events coverage surpassed 50,000 monthly events monthly across 19 esports via OddsMatrix’s Esports Services.^[17] A selection of Virtual Sports also became available to operators via CasinoEngine direct API integration.^[18]

Following the appointment of Stian Enger Pettersen as the new Chief Executive Officer for the company’s casino business in June 2020,^[19] EveryMatrix rebranded and relaunched its BonusEngine solution in September 2020, supporting casino and sports cross-bonusing.^[20]

In August 2020, EveryMatrix recruited online gaming executive Erik Nyman as part of its leadership team to drive the company’s expansion in the US market^[21] and open the company’s first US office.^[22]

The company's global workforce reached 500 employees in October 2020 as EveryMatrix opened the eighth office in Chiang Mai, Thailand after the group acquired TOTOIT,^[23] a Thailand-based web development company.

Licences and Certifications[]

EveryMatrix Software Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39383 ^[24] and the Malta Gaming Authority, licence number MGA/B2B/201/2011.^[25]

In 2019, EveryMatrix has been granted approval to operate its CasinoEngine platform on the Spanish market^[26] by Dirección General de Ordenación del Juego (DGOJ).

The EveryMatrix payments subsidiary, MoneyMatrix, has a Payments Service Provider and Payment Gateway license granted by Malta Financial Services Authority (MFSA), and as such is PCI/DSS Level 1 compliant.^[27]

In 2020, EveryMatrix filed an application for a US license in New Jersey.^[28]

References[]