EyeMail Inc.

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EyeMail Inc.
TypePrivate
Industry
Founded2004; 18 years ago (2004)
Headquarters
Atlanta, Georgia
,
U.S.
Area served
Worldwide
OwnerLisa S. Jones
Websiteeyemailinc.com

EyeMail Inc. is an American communications technology and digital marketing company based in Atlanta, Georgia.[1] Founded by entrepreneur Lisa S. Jones, EyeMail Inc. is both a black and woman-owned business enterprise (WBE), and is an officially certified Minority Business Enterprise (MBE) by the NMSDC (National Minority Supplier Development Council).

The company is an "email video" provider,[2] offering a technology that enables up to 60 seconds-long HD videos to be compressed and embedded directly into emails, avoiding the need to click on a link or access a browser to play them.[3][4] Some of EyeMail Inc.'s chief clients include PepsiCo, Microsoft, Delta Air Lines, The Coca-Cola Company, Porsche North America, and Harvard Business School, although the company also partners with mid-tier and emerging brands,[5] as well as nonprofit organizations.[2]

History[]

EyeMail Inc. was founded by Lisa S. Jones in 2004 and is headquartered in Atlanta, Georgia.[6] Jones is originally from Montgomery, Alabama, and enrolled at the Alabama A&M University,[2] university from which she received BBA and MBA degrees.[7] She also studied marketing management at the Tuck School of Business at Dartmouth.[8] Before becoming an entrepreneur, Jones worked as a logistics and supply chain expert at NASA,[6][3] eventually relocating to Atlanta to expand her career in supplier diversity for companies such as AT&T.[6][2] Jones has revealed that she founded EyeMail Inc. after the unexpected passing away of her mother,[9] making a "vow to start and scale a global company in her honor".[10]

In 2004, Jones filed her first patent focused on video in email.[11] For five years, she developed EyeMail Inc. during her spare time, as she was also working full-time as an executive in telecommunications in Atlanta.[10][9] Initially, EyeMail Inc. was turned down by a number of American development agencies, so Jones worked with several international technical teams until choosing a final partnership,[10][4] which developed the product in only six months.[10] During her development process, Jones participated in Microsoft's Mentor/Protégé Innovation Lab Program, which "provided more support and expertise",[10] as well as its Innovation Center, becoming the first African-American woman to do so.[5]

In 2008, Jones presented EyeMail Inc. in the first season of the CBS reality competition show The Next Tycoon, which she won.[5][12] In an effort to showcase her product to potential consumers, Jones contacted Georgia's Greater Women's Business Council (GWBC) and offered to create a free EyeMail Inc. campaign for them.[4][5] The campaign caught the attention of Time Warner executives, and the company became EyeMail Inc.'s first client.[5][6] This prompted Jones to leave her day job and fully dedicate herself to the company.[10] Following Time Warner, EyeMail Inc. began to work with other companies like The Coca-Cola Company, Delta Air Lines, Major League Baseball,[4] Porsche North America, Aetna, the Atlanta Braves,[10] and The Home Depot, among others.[5] In 2008, EyeMail Inc. was listed at number 3 on the Atlanta Tribune's list for the "Top 8 Atlanta Businesses to Watch".[13]

In 2008, EyeMail Inc. began a formal relationship with The Coca-Cola Company as part of their mentor program through the Georgia Minority Supplier Diversity Council (GMSDC).[6] Three years later, the mentorship program with The Coca-Cola Company resulted in EyeMail Inc.'s selection by the Microsoft Corporation as a premier MWBE supplier in digital marketing.[14] EyeMail's business partnership with The Coca-Cola Company was pivotal to the growth of the company, purportedly causing its revenue to quadruple.[6] This allowed Jones' company to expand to Canada, Mexico, Pakistan, India and the United Kingdom.[6]

As both a black-owned and woman-owned business, EyeMail Inc. is a partner of the Billion Dollar Roundtable organization, where it classified as a Minority Women Business Enterprise (MWBE) strategic partner.[15] As EyeMail Inc.'s CEO, Jones took part as a panelist at the 2014 Billion Dollar Summit held by the Minority Business News USA (MBNUSA).[16]

Writing for Forbes magazine in 2021, Laurel Donnellan noted that: "EyeMail's next-generation email experience has repeatedly proven with increases to click-through and call-to-action open rates while bringing email to life for a more engaging & memorable experience. Customers have achieved open rates of 60% and click-through rates of 38%, far above the industry average."[10] In 2018, Jones announced that the company would expand its business model of custom-made campaigns, moving towards a software as a service (SaaS) platform.[4] As of 2020, EyeMail Inc. partners with both private businesses—including The Coca-Cola Company and Delta Air Lines—as well as nonprofit organizations, such as the Make-A-Wish Foundation.[2][10] Recently, EyeMail Inc. has launched a new product called EyeCon, which animates a logo or email signature,[6][10] which, according to Forbess Lauren Donellan, "brings company logos to life".[10]

The company's business model grew significantly due to the ongoing COVID-19 pandemic, as the need for employers to effectively communicate digitally became more relevant.[17] In 2020, EyeMail Inc. announced the release of new options to support the hearing and visually impaired with close captioning, so they can also engage with the company's video email technology.[10] The company is also developing a "video in text solution" to expand product offerings, expected to be launched in 2022.[2]

In 2020, In 2020, EyeMail Inc.was chosen by PepsiCo as one of 15 participants in the Stacy's Rise Project, a mentorship program to support black women business owners.[18] In 2021, Jones was listed as one of the "Top 10 Businesswomen to Admire in 2021" by global business magazine CIO Look,[17][19] while EyeMail was listed as one of the "20 Innovative Companies Which Everyone Should Know in 2021" by the Atlanta-based Global Business Leaders Mag.[17][11] In 2022, Jones was included in The Enterprise World's list for the "Enterprising Women of the Year",[20] and The Atlantan Magazine's special feature on the top innovators from Atlanta.[21]

Awards and nominations[]

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by with reliable sources.
Year Presented by Award Result Ref.
2008 Atlanta Tribune Top 8 Atlanta Businesses to Watch Won
[13]
2010 Black Enterprise Innovator of the Year Nominated
[22]
Georgia Minority Technology Industry Award Won
[12]
Stevie Awards Most Innovative Company of the Year Won
[12]
2018 Delta Air Lines Catalyst of the Year Won
[23]
2019 Minority Business Entrepreneur WBEs Who Rock Award Won
[24]
2021 Global Business Leaders Mag 20 Innovative Companies Which Everyone Should Know in 2021 Won
[11]

See also[]

References[]

  1. ^ Burns, Renita (September 28, 2010). "Tips for Effective E-mail Marketing". Black Enterprise. Retrieved November 3, 2021.
  2. ^ a b c d e f Archie Tucker, Lisa S. Jones (September 16, 2020). Guest Lisa S. Jones, Alumna and Founder/CEO of EyeMail, Inc. Start and Go (audio). Alabama A&M University. Retrieved November 2, 2021.
  3. ^ a b Jim Fitzpatrick, Lisa S. Jones (March 6, 2019). How to Transform Traditional Email into Engaging Experiences – Lisa S. Jones, EyeMail (YouTube video). Atlanta Tech Village: Atlanta Small Business Network. JBF Business Media. Retrieved November 3, 2021.
  4. ^ a b c d e Beilin, Holly (May 9, 2018). "How This Founder Got Execs At Delta, Coca-cola and More to Notice Her Email Marketing Product". Hypepotamus. Retrieved November 3, 2021.
  5. ^ a b c d e f Neil Howe, Craig Williams (2017). Lisa Jones - Founder and Chief Executive Officer of EyeMail Inc (radio show). Business Authority Radio. Business Innovators Radio Network – via iHeartRadio.
  6. ^ a b c d e f g h Southerland, Randy (September 16, 2014). "Corporate partnership helps email tech company quadruple its revenue". Atlanta Business Chronicle. Retrieved November 3, 2021.
  7. ^ Blake, Tania (August 20, 2020). "10 Incredible Women of Email (that you may not have heard about yet)". Knak. Retrieved November 3, 2021.
  8. ^ Lowery, Melissa (November 24, 2014). "EyeMail: Lisa Jones Wants To Start An Email Revolution". Women's Enterprise. WE USA. Retrieved November 4, 2021.
  9. ^ a b Gesenhues, Amy (September 30, 2020). "Success Spotlight: Lisa S. Jones". Women of Martech. Retrieved November 30, 2021.
  10. ^ a b c d e f g h i j k l Donnellan, Laurel (November 4, 2021). "Love Is The Bottom Line At EyeMail Inc". Forbes. Retrieved November 4, 2021.
  11. ^ a b c Paul, Logan, ed. (July 2021). "EyeMail Technology: Reshaping the Communication Experience". Global Business Leaders Mag. Atlanta. pp. 72–75. Retrieved March 21, 2022.
  12. ^ a b c "EyeMail Inc". Stevie Awards. Retrieved November 3, 2021.
  13. ^ a b Morrow, Candace (2008). "Top 8 Atlanta Businesses to Watch". Atlanta Tribune: 38.
  14. ^ "2011 U.S. Diversity Stewardship Report" (PDF). The Coca-Cola Company. 2011. p. 21.
  15. ^ "M/WBE Partners". Mobile, Alabama, U.S.: Billion Dollar Roundtable (BDR). Retrieved November 3, 2021.
  16. ^ "BDR SUMMIT PANELIST". Minority Business News USA (MBNUSA). Dallas, Texas: TexCorp Communications Inc. IV: 58. 2014.
  17. ^ a b c "The Entrepreneural Spirit of Lisa S. Jones". Success Knocks. Arizona: Foresight Tech Media LLC. March 8, 2022. pp. 27–30. Archived from the original on March 21, 2022. Retrieved March 21, 2022.
  18. ^ "Stacy's Rise Project Expands Commitment to Female Founders; Partners with Hello Alice to Fund $150,000 in Grants to Black Women Business Owners". PepsiCo. September 22, 2020. Retrieved March 23, 2022.
  19. ^ Hitesh, Hitesh, ed. (May 2021). "Lisa Jones: Innovating without Restrictions". CIO Look. Vol. 1, no. 5. pp. 40–42. Retrieved 21 March 2022.
  20. ^ "EyeMail Inc.-Communication & Innovation | Lisa S. Jones". The Enterprise World. 2022. Retrieved March 22, 2022.
  21. ^ "Next Level: Lisa S. Jones". The Atlantan Magazine. Atlanta. March 2022. pp. 90–91. Retrieved March 22, 2022.
  22. ^ Robinson, Tennille M. (June 4, 2010). "Vote for the 2010 Innovator of the Year Nominees". Black Enterprise. Archived from the original on June 4, 2010. Retrieved November 3, 2021.
  23. ^ Kruse, Brian (March 1, 2018). "Diverse suppliers honored at 19th annual Star Awards". Delta News Hub. Delta Air Lines. Retrieved November 3, 2021.
  24. ^ "Honoring WBEs Who Rock!". Minority Business Entrepreneur. MBE. 36 (3): 34–35. 2019. ISSN 1048-0919. Retrieved November 3, 2021.

External links[]

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