EziBuy

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EziBuy Limited
TypeSubsidiary
IndustryClothing Retail
Founded1978
Headquarters
Auckland City 1010
,
New Zealand
Key people
Acting MD: Edwina Neilson Founders: Peter & Gerard Gillespie
ProductsWomen's Clothes, Children's Clothes, Men's Clothes, Shoes, Accessories, Homeware
Number of employees
900-1000
ParentAlceon Group
Websiteezibuy.com

EziBuy is a New Zealand-founded multi-channel retailer in Australasia. It sells clothes, homeware and gifts.[1]

History[]

EziBuy was established in 1978 by brothers Peter and Gerard Gillespie, and their friend John Robinson in Palmerston North, New Zealand. The business began as a catalogue retailer selling womenswear and menswear. The first catalogue was a simple folded, A3 black and white page which was mailed to a list of local organisations in 1978. EziBuy celebrated its 35th anniversary at their Palmerston North distribution centre.[2][3]

In January 2002, EziBuy purchased Myer Direct from Coles Myer.

In August 2013, EziBuy was acquired by Woolworths Limited.[4][5]

In June 2017, EziBuy was acquired by Alceon Group.

EziBuy is currently the largest[6] fashion and homeware multi-channel retailer in Australasia. The business mails over 23 million catalogues every year and processes more than 1.75 million orders annually.

Store and services[]

EziBuy operates on multi-channel business model both in Australia and New Zealand. Customers purchase products via the website, from catalogues,[7][8] and also through retail stores across New Zealand.

Plus Size Clothing[]

Sara, Formfit, Deesse, Isobar Active Plus and Quayside Plus Size are some of its successful brands of plus size clothing for women.

Distribution centre[]

EziBuy’s distribution centre[9][10] remains in Palmerston North, New Zealand.

Awards[]

  • The Keith Norris Direct Marketing Organisation of the Year Award 2012[11][12]

References[]

  1. ^ Company Overview of EziBuy Limited, Bloomsburg Business Week
  2. ^ Big birthday present to Palmerston North, Stuff.co.nz, July 10, 2013
  3. ^ Ezibuy’s 35 years in Palmerston North - TV News Video, TVNZ, July 3, 2013
  4. ^ Woolworths buys EziBuy in $NZ350m deal, News.com.au, Aug 22, 2013
  5. ^ Woolworths buys Ezibuy for $350m, The New Zealand Herald, Aug 22, 2013
  6. ^ Woolies snaps up Kiwi retailer EziBuy, The Sunday Morning Herald, Aug 22, 2013
  7. ^ "Kiwis still catalogue shopping from the couch - EziBuy". TVNZ. July 18, 2012.
  8. ^ Future of Catalogue Shopping, TVNZ, July 18, 2012
  9. ^ Ezibuy distribution centre opened in Palmerston North, The National Business Review, July 11, 2006, archived from the original on 2016-03-04, retrieved 2019-10-05
  10. ^ Wallace Development Company Limited Photo Gallery showing EziBuy Distribution Centre Building in 2005, archived from the original on 2016-03-04, retrieved 2014-09-01
  11. ^ 2012 NZDM Award Winners, Marketing Association of NZ, 2012
  12. ^ The Joy of EziBuy, True Customer Intimacy!, Marketing Association of NZ, July 28, 2013

External links[]

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