Fabien Moreau

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Not to be confused with Fabian Moreau.
Fabien Moreau
Born (1978-03-22) 22 March 1978 (age 43)
Clamart, France
NationalityFrench
OccupationCo-founder of FORWARD, Co-founder of The:Hours, Co-founder of ENCORE SESSIONS AT LE BARON

Fabien Moreau is a French entrepreneur born on March 22, 1978 in Clamart, France.

He studied at EPSCI-ESSEC Business School and San Jose State University

In 2005 he joined independent record company Recall Group signing many Artists including The Servant, , , Grand National, Mylo, Robots in Disguise, and Dan Black.[1]

The same year [2] he signed the first deal made in France with iTunes and launched the sister company Recall in the USA.[3]

In New York he met David Jones, CEO of the advertising company Euro RSCG Worldwide, who suggested that he start the musical marketing company , co-owned by Havas, Leslie Dubest and Alexandre Sap .[4][5]

Fabien Moreau has launched numerous marketing and PR initiatives for high-end brands such as Cartier,[6][7] Estée Lauder,[8] DKNY, Tommy Hilfiger,[9] Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe,[10] LVMH and Harry Winston amongst others.

In 2008, Fabien Moreau signed Lady Gaga's first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.[11][12]

Fabien Moreau develops reforestation programs with 2010 TIME 100 honored Tristan Lecomte and travels to the Amazon every year to follow the growth of the projects.[13]

When former UN General Secretary and Peace Nobel Prize laureate Kofi A. Annan launch the first global musical petition, "Tck Tck Tck Time for Climate Justice", with The:Hours, he's part of the movement.[14]

In January 2012, he left Havas to start FORWARD, with Leslie Dubest and Alexandre Sap; a "micro network" of cultural marketing agencies based in New York, Paris and Tokyo.[15][16][17]

References[]

  1. ^ "Le son en dix métiers - Dossiers - Stratégies". Strategies.fr. 2002-11-22. Archived from the original on 2011-07-25. Retrieved 2012-06-22.
  2. ^ Les Echos. "Les Echos - Midem : les indépendants veulent voir plus loin que la crise du disque - Archives". Archives.lesechos.fr. Retrieved 2012-06-22.
  3. ^ "Recall se développe outre-Atlantique en signant avec Rykodisc - GL Connection, le blog de Gildas Lefeuvre" (in French). Reseauglconnection.com. Retrieved 2012-06-22.
  4. ^ lefigaro.fr. "Le Figaro - Médias : Euro RSCG rachète un labelde musique". Lefigaro.fr. Retrieved 2012-06-22.
  5. ^ Parekh, Rupal (2008-07-07). "A New Song and Dance for Branded Content | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
  6. ^ Ramirez, Elva (2011-11-09). "In Honor of Love Bracelet, Cartier Debuts Short Film Featuring Air - Heard on the Runway - WSJ". Blogs.wsj.com. Retrieved 2012-06-22.
  7. ^ Hampp, Andrew (2011-11-08). "Backbeat: For the Love of A Bracelet: Air's Branded Cartier Song Debuts @ NYC's Thompson Hotel". Billboard.biz. Retrieved 2012-06-22.
  8. ^ Ericka Blount Danois. "Artist | The Cmj Music Marathon | Advertising Deal :: AmericanWay". Americanwaymag.com. Archived from the original on 2011-12-29. Retrieved 2012-06-22.
  9. ^ Hampp, Andrew (2010-09-06). "A Reprise for Jingles on Madison Avenue | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
  10. ^ "Pernod Absinthe choisit FORWARD - MARQUE - DOC NEWS". Docnews.fr. Archived from the original on 2012-01-20. Retrieved 2012-06-22.
  11. ^ http://www.businessinsider.com/gaga-dior-fabien-moreau-2011-4?op=1
  12. ^ http://www.adrants.com/2011/03/how-luxury-brands-can-benefit-from.php
  13. ^ http://www.prnewswire.com/news-releases/alter-ecos-tristan-lecomte-named-one-of-time-magazines-100-most-influential-people-in-the-world-92490819.html
  14. ^ "Communiqué Havas" (PDF). Archived from the original (PDF) on 2011-08-15. Retrieved 2012-06-22.
  15. ^ Beltrone, Gabriel. "THE:HOURS Founders Leave Euro to Start New Agency". Adweek. Retrieved 2012-06-22.
  16. ^ "Les fondateurs de The Hours créent une nouvelle agence indépendante: Forward - Stratégies". Strategies.fr. 2011-11-24. Retrieved 2012-06-22.
  17. ^ "Appointment to view: Cartier collaborates with musicians for short film trilogy - Brand Republic News". Brandrepublic.com. 2011-12-06. Archived from the original on 2012-07-29. Retrieved 2012-06-22.
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