Fidji Simo

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Fidji Simo
Fidji Simo at event.png
Born (1985-10-05) October 5, 1985 (age 36)
France
OccupationCEO of Instacart

Fidji Simo (born October 5, 1985 in Sète, France)[1] is a French businesswoman and the CEO of Instacart.[2] Prior to accepting that position, she was head of the Facebook App at Facebook, and Vice President of Video, Games, and Monetization.[3] She co-founded and is currently President of The Metrodora Foundation, a health clinic and research institute. She also co-founded Women in Product, a nonprofit that supports women in product management.[4] She was previously on the boards of Cirque du Soleil, and L.A. Dance Project.[1]

Personal life and education[]

Simo grew up in Sète, in the south of France, and now lives in California.[1][5] She was the first member of her family to graduate from high school, and holds a master of management degree from HEC Paris.[1][5] She spent the last year of her program at UCLA’s Anderson School of Business.[5]

Simo co-founded Women in Product, a nonprofit organization for women in product management.[5][6] The organization works to advance the careers of women in technology and advocates for equal representation in the workplace.[5] Previously Simo was on the boards of the L.A. Dance Project and Cirque du Soleil.[7][8]

In October 2021, Simo co-founded the Metrodora Foundation, a health clinic and research institute. Simo is now the President of the foundation, and is also a board member and investor. The Metrodora Foundation is focused on treating patients with neuroimmune conditions.[9]

eBay: 2007-2011[]

Simo worked at eBay from 2007-2011 as part of the strategy team.[1][5] While at eBay, she built out the company’s local commerce and classified-advertising initiatives.[1]

Facebook: 2011-2021[]

In 2011, Simo joined Facebook.[5] After three years, she became director of product development.[1][5] Then, in 2017, she was promoted to Vice President of Video, Games, and Monetization.[1][5] She led a team of 700 engineers and product managers and oversaw the launch of the video platforms Facebook Live and Watch.[5][1]

In her final position before leaving for Instacart, she assumed leadership of the Facebook App.[5]

Instacart: 2021[]

Simo joined Instacart’s board of directors in January 2021, and was appointed as the company’s CEO in July.[5][10] She started in the new role in August, replacing Apoorva Mehta, who became the executive chairman of the board.[11][5]

References[]

  1. ^ a b c d e f g h i Field, Genevieve (August 16, 2019). "Fidji Simo Is the New Face of Facebook". Marie Claire. Retrieved August 22, 2019. Fidji Simo, 33, strides into the room...
  2. ^ "Instacart poaches one of the highest-ranking female Facebook executives, Fidji Simo, for CEO". CNBC. 8 July 2021.
  3. ^ "Fidji Simo, now in charge of Facebook's app, helped Facebook build a $55 billion ad business". Digiday. 18 March 2019.
  4. ^ "WIP Board of Directors". Women in Product. Retrieved 24 June 2019.
  5. ^ a b c d e f g h i j k l m Spangler, Todd (2021-07-08). "Head of Facebook's App, Fidji Simo, Jumps Ship to Join Instacart as CEO". Variety. Retrieved 2021-09-09.
  6. ^ "With CEO change, Instacart readies for 'next growth chapter'". Supermarket News. 2021-07-12. Retrieved 2021-09-29.
  7. ^ "Jim Murren new co-chair of Cirque du Soleil, Lamarre remains as CEO". KLAS. 2020-11-24. Retrieved 2021-10-28.
  8. ^ "Board". L.A. DANCE PROJECT. Retrieved 2021-10-28.
  9. ^ "Why Instacart's new CEO is also launching a women's health startup". Fortune. Retrieved 2021-11-18.
  10. ^ "With CEO change, Instacart readies for 'next growth chapter'". Supermarket News. 2021-07-12. Retrieved 2021-10-14.
  11. ^ Rodriguez, Deirdre Bosa,Salvador (2021-07-08). "Instacart poaches one of the highest-ranking female Facebook executives, Fidji Simo, for CEO". CNBC. Retrieved 2021-10-14.
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