FirstCry

FirstCry
Type of business	Private
Type of site	E-commerce
Available in	English
Founded	2010; 12 years ago
Headquarters	Pune, Maharashtra, India
Area served	India
Owner	BrainBees Solutions Pvt Ltd
Founder(s)	Supam Maheshwari; Amitava Saha; Prashant Jadhav; Sanket Hattimattur;
Key people	Supam Maheshwari (CEO)
Industry	E-commerce; Internet; Retail;
Services	Online shopping
Revenue	₹897 crore (US$120 million) (2020)
Employees	2000+ (2021)
URL	www.firstcry.com
Commercial	Yes
Registration	Required
Current status	Active
Native client(s) on	Android; iOS

FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.^[1] FirstCrys opened its first outlet in Srinagar in May 2019.^[2] It is into its series E round of financing.^[3]

Mergers and acquisitions[]

In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹442 crore or US$59 million in 2020).^[1]^[4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.^[5]^[6] The company acquired playschool company Oi Playschool.^[7]^[8]

References[]

^ ^a ^b Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
^ "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
^ "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
^ Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
^ "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)
^ Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
^ Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
^ Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

External links[]

Official site

This article about an organisation in India is a stub. You can help Wikipedia by .

[:1-1] Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.

[2] "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.

[3] "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.

[4] Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.

[5] "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

[6] Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.

[play-7] Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.

[8] Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]