Five Roses Flour

From Wikipedia, the free encyclopedia

Five Roses Flour is a Canadian brand of flour originally established and owned by the Lake of the Woods Milling Company in 1888. In 1954, the Five Roses brand with the Lake of the Woods Milling Company were taken over by .[1] ADM bought the company in 1994, and the Five Roses brand was sold to The J.M. Smucker Company in 2006.[2]

Five Roses sign[]

Five Roses Flour in Montreal

The Farine Five Roses sign is a feature of the Montreal skyline, first erected above the Ogilvie flour mill in 1948.[3] The sign faced uncertainty when the Five Roses brand was sold in 2006, as ADM still owned the mill and had little interest in promoting a brand it no longer owned. However, Smucker has spent nearly a million dollars to maintain the sign and keep it lit.[4]

Five Roses Cookbook[]

Five Roses CookBook

The Five Roses Cook Book was first published in 1913 by Lake of the Woods Milling Company. It is the longest-running recipe collection from a Canadian flour company.[5] The cookbook features Five Roses flour. In 2003, a printed copy of the 1967 edition was produced, with an historical introduction by Elizabeth Driver, a food historian who has written extensively on cookbooks. The original edition had recipes submitted by women in a contest run by the Lake of the Woods Milling Company and cost approximately 40 cents.[6]

References[]

  1. ^ "Business and History - The Ogilvie Flour Mills Company, Limited - From the University Archives - May 1967 "Centennial Issue" of Industrial Canada held in the Western Libraries at the University of Western Ontario". University of Western Ontario. Archived from the original on October 4, 2010. Retrieved 2011-02-07.
  2. ^ https://www.farinefiveroses.ca/a-brief-history-of-the-sign
  3. ^ https://www.mcgilltribune.com/student-life/watching-the-sign-watching-us-saving-farine-five-roses-100918/
  4. ^ https://www.ledevoir.com/culture/actualites-culturelles/394982/le-neon-farine-five-roses-allume-pour-de-bon
  5. ^ Five Roses: A Guide to Good Cooking. Elizabeth Driver (ed.)
  6. ^ "Food historian on cookbooks". Retrieved 24 April 2018 – via The Globe and Mail.
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