Flavour (musician)

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This article is about the Nigerian recording artist. For other uses, see Flavor Flav.

Flavour N'abania
Flavour performing at the 2014 Africa Magic Viewers Choice Awards
Flavour performing at the 2014 Africa Magic Viewers Choice Awards
Background information
Birth nameChinedu Izuchukwu Okoli
Also known as
  • Ijele
  • Palliative Ụmụ Ashawo
Born (1983-11-23) 23 November 1983 (age 37)
Enugu, Enugu State, Nigeria
Genres
Occupation(s)
  • Singer
  • songwriter
  • multi-instrumentalist
Instruments
  • Guitar
  • piano
  • drums
Years active2005–present
Labels2nite Music Group
Associated acts
WebsiteOfficial website

Chinedu Okoli (born 23 November 1983), better known by his stage name Flavour N'abania or simply Flavour, is a Nigerian singer, songwriter and multi-instrumentalist. He began his musical career as a drummer for a local church. Flavour is popularly known across Africa and the world for his hit song "Nwa Baby (Ashawo Remix)". He is currently signed to 2nite Entertainment.

In 2005, he released his self-titled debut album N'abania. In 2010, Flavour released his second studio album Uplifted. It was supported by the singles "Nwa Baby (Ashawo Remix)", "Adamma", and "Oyi Remix". The album's success made Flavour one of Africa's most sought out artists. Flavour was booked to perform at numerous concerts and social events following Uplifted's release.

Early life[]

Flavour, who is well known for his ability to sing fluently in the Igbo language,[8] was born in Enugu State, Nigeria. His family is originally from Umunze in Orumba South LGA, Anambra State, Nigeria.[9] Flavour began his music career at the age of 13 when he started playing the drums for his church choir in Enugu. The resident pastor at his church introduced him to a friend, Chris I. Ordor, the CEO of SoundCity Communications.[10] In 1996, Flavour was invited to join the company on an educational scholarship to study music.[10] After three years of playing the drums, Flavour started playing the drums professionally. In 1999, Flavour moved on from playing the drums and started playing the keyboard.[10] He also used to provide backing vocals for other musicians at SoundCity.

Career[]

Career beginnings[]

At the age of 19, Flavour emerged unto Nigeria's musical scene as a drummer and pianist for a local Enugu band. After learning to play drums professionally, Flavour received an offer to perform at City Centre, Enugu. The massive crowd at City Centre inspired him to gain new grounds and reach great heights. Flavour's educational background in music enabled him to learn music production from Dekumzy, Isi Charles and Nnachie.[11]

2005: N'abania[]

In 2005, Flavour released his debut album N'abania through Obaino Music. The album's success was relative and limited to Eastern Nigeria, particularly Enugu State. Flavour collaborated with Mr Raw on the album's lead single titled "N'abania". The song was recorded at Kingsley Ogoro's music studio in Lagos, Nigeria.

2010: Uplifted[]

Following the relative success of his debut album, Flavour released Uplifted in 2010. While working on the album, Flavour believed the album would surpass his previous works. Flavour's projection came true when the album broke national barriers. Lolhiphop Records, an established record label in South Africa, released the album after popular demand. The album's top singles include "Nwa Baby (Ashawo Remix)", "Adamma", and was a good singer when he was little Oyi Remix" featuring Tiwa Savage.

2012: Blessed[]

Blessed was released on 18 October 2012 through 2nite Entertainment and iROCKING LTD. The album is the successor to Uplifted. It is arguably Flavour's biggest album to date due to the number of producers that worked on it. It was launched on the same day of Flavour's 2nite Club grand opening.[12] In an interview with iROKTV, Flavour said: "I think I'm growing. This is my third album... Now it's time to give them the music, like define myself. I have to be more mature with my music, lyrics and instrumentation wise. I worked with tons of producers and the whole production process made sense."[13]

2014: Thankful[]

Thankful was released in December 2014. The album consists of 22 tracks and runs for one hour seventeen minutes. Receiving generally positive reviews from critics, Thankful sold thousands of copies and features hit tracks such as the love ballad "Ololufe" featuring Chidinma and the fast-tempo Afro-Pop song "Wake Up" feat. Wande Coal.[14]

2017: Ijele – The Traveler[]

Ijele The Traveller is the latest album released in 2017. It contains 17 tracks – including a track featuring a blind Liberian fan.[15]

In 2018[]

In 2018 he issued two singles, "Crazy love"[16] joining force with Mama Africa Yemi Alade"[16] Later that year, he came up with another traditional song "Awele"[16] Featuring the igbo traditional duo Umu Obiligbo[16]

Controversy[]

On 29 August 2012, Nigerian Entertainment Today reported that Flavour N'abania was involved in a legal battle with Ghanaian duo Wutah, over the alleged theft of "Kwarikwa". According to the article, "Kwarikwa" is an exact replica of Kotosa, a song made by the aforementioned duo. The singing duo accused Flavour N'abania of stealing their song's rhythm, chorus, and tempo.[17] Flavour isn’t just your favourite celebrity but one who probably sweeps the feet of a lot of ladies at the shows and beyond. In a recent interview, the Nigerian singer Flavour reveals he charges more than N10M for a show.Having found fame with his style of music-a mix of highlife music, Jazz and R&B, the singer has gone on to become one of the most prominent musicians out of Nigeria while earning big bucks from his performances. [18]

Discography[]

Singles[]

Year Title Album Ref
2020 Looking Nyash Flavour Of Africa [19]</nowiki>]</ref>
2020 Kanayo N/A [20]
2019 Mercy N/A [21]
2016 Zoro As featured artiste N/A [22]
2016 Champion N/A [23]
2010 My Woman is Gone Uplifted [24]
2005 N'abania N'abania

Videography[]

Year Title Album Director Ref
2011 Adamma Uplifted Godfather Productions [25]
2012 Oyi Remix featuring Tiwa Savage Uplifted Godfather Productions [26]
2012 Kwarikwa featuring Fally Ipupa Blessed Masterkraft [27]
2012 Baby oku Blessed Selebobo [28]
2012 Shake Blessed Godfather Productions [29]
2013 Chinny Baby Blessed Masterkraft [30]
2013 Ada Ada Blessed Clarence Peters [31]
2014 Ikwokrikwo Blessed Masterkraft [32]
2014 Black is Beautiful Blessed Clarence Peters [33]
2014 Wake up featuring Wande Coal Thankful Clarence Peters [34]
2014 Gollibe Thankful Clarence Peters [35]
2015 Ololufe featuring Chidinma Thankful Godfather Productions [36]
2015 Sexy Rosey featuring P-Square [37]
Thankful Godfather Productions
2016 Champion N/A Godfather Productions [38]
2016 Dance Thankful Clarence Peters [39]
2018 Crazy Love featuring Yemi Alade Patrick Elis
2018 Awele featuring umu obiligbo N/A Selebobo

Awards and nominations[]

Year Event Prize Recipient Result Ref
2019 AFRIMA Best Live Act Himself Pending [40]
Best Collaboration "Awele"

(featuring Umu Obiligbo)

Pending
AFRIMMA Video of The Year Pending
2014 Channel O Music Video Awards Most Gifted Afro Pop "Ada Ada" Nominated [41]
2014 Nigeria Entertainment Awards Indigenous Artist of the Year Himself Nominated [42]
Best Album of the Year Blessed Nominated
Best Music Video of the year (Artist & Director) "Oh! Baby (You & I)"
(Chidinma featuring Flavour N'abania) 		Nominated
Best Collaboration Nominated
African Muzik Magazine Awards Best Male West Africa Himself Nominated [43]
Best Traditional Artist Won [44]
Best Video of the Year "Ada Ada" Won
City People Entertainment Awards Musician of the Year (Male) Himself Nominated [45]
Best Collabo of the Year "Oh! Baby (You & I)"
(Chidinma featuring Flavour N'abania) 		Nominated
Video of the Year "Ada Ada" Won
MTV Africa Music Awards 2014 Best Live Act Himself Won [46]
Ghana Music Awards African Artiste of the Year Nominated [47]
2013 The Headies Artiste of the Year Nominated [48][49]
Album of the Year Blessed Nominated
Best R&B/Pop Album Nominated
Nigeria Music Video Awards (NMVA) Video of the Year "Ada Ada" Won [50]
Best High Life Video Won
Best Indigenous Concept Won
Best use of costumes Won
Nigeria Entertainment Awards Best Indigenous Artist/Group Himself Nominated [51]
Ghana Music Awards African Artiste of the Year Nominated [52]
City People Entertainment Awards Musician of the Year (Male) Nominated [53]
Best Collabo of the Year "Give it to Me"
(Kcee featuring Flavour N'abania) 		Won [54]
2012 Nigeria Music Video Awards (NMVA) Best Highlife "Kwarikwa"
(featuring M-Jay, Wage G.Jay Dey, Elense) 		Nominated [55]
Channel O Music Video Awards Best R&B Video "Oyi Remix"
(featuring Tiwa Savage) 		Won [56]
The Headies Best Collabo "Orobo"
(Sound Sultan featuring Excel and Flavour) 		Won [57]
Nigeria Entertainment Awards Best Indigenous Artist/Group Himself Won [citation needed]
2011 Channel O Music Video Awards Most Gifted Afro-Pop Video "Nwa Baby (Ashawo Remix)" Nominated [58]
Most Gifted African West Video Nominated
Hip Hop World Awards (The Headies) Best R&B Single "Oyi Remix"
(featuring Tiwa Savage) 		Nominated [59]
Best Collabo "Number One"
(MI featuring Flavour N'abania) 		Won [60]
Nigeria Entertainment Awards Best High Life Video "Nwa Baby (Ashawo Remix)" Nominated [61]
2010 Ghana Music Awards African Artiste of the Year Himself Nominated [62]

See also[]

References[]

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  2. ^ "Harp Music Nite lights up Aba, Port Harcourt, others". The Nation. 7 June 2014. Retrieved 1 August 2014.
  3. ^ https://m.youtube.com/watch?v=BFUxr_dkqxw
  4. ^ https://open.spotify.com/track/5z68NJKC2MnCydcfIjAqCY
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External links[]

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