Fluid Milk Promotion Act of 1990

The Fluid Milk Promotion Act of 1990 the designation given to Subtitle H of Title XIX of the Food, Agriculture, Conservation, and Trade Act of 1990 (P.L. 101-624). Subtitle H authorized the establishment of a national fluid milk processor promotion program, or commodity checkoff program for fluid milk promotion. The program is funded through a 20¢/cwt. assessment on all milk processed for fluid consumption.

The Act required the United States Department of Agriculture (USDA) to conduct a referendum among fluid milk processors to determine if a majority favored implementing the program. The was approved by processors and became effective December 10, 1993. The program originally required periodic congressional reauthorization. However, the 2002 farm bill (P.L. 107-171, Sec. 1506) gave the program permanent authority.

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 This article incorporates public domain material from the Congressional Research Service document: Jasper Womach. "Report for Congress: Agriculture: A Glossary of Terms, Programs, and Laws, 2005 Edition" (PDF).