Forsman & Bodenfors

From Wikipedia, the free encyclopedia
Forsman & Bodenfors
TypeAdvertising Agency
Founded1986; 35 years ago (1986) Global Merger: Sep 2018
HeadquartersGothenburg & New York
Number of locations
8 offices
Key people
Anna Qvennerstedt (Global Executive Chairman) Guy Hayward (Global CEO) Silla Levin (CEO,Sweden)
ServicesAdvertising
Number of employees
700+
Websitewww.forsman.co

Forsman & Bodenfors (F&B) is a Swedish advertising agency, founded 1986 in Gothenburg. The new Forsman & Bodenfors will have around 700 employees in 8 offices: Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.

History[]

Their first major client was the local newspaper Göteborgs-Posten in 1988.[1] A year later they got their first client in Stockholm when they signed a deal with food company Semper. Other clients since then include IKEA, Volvo cars and UNICEF.[2]

In The Directory Big Won Rankings for 2012 Forsman & Bodenfors were ranked 10th among the top agencies in the world, and second among Top Digital agencies.[3]

In 2015, the agency recorded $40 million in revenue, and was the creator of the "Epic Split" advertising campaign for Volvo starring Jean-Claude Van Damme.[4]

In June 2016, the company was acquired by MDC Partners Inc. The deal involved an initial payment of $32.3 million in MDC shares. This was the first acquisition by MDC's new CEO, Scott Kauffman.[5] When asked to comment on the deal, F&B's CEO, Erik Sollenberg “We needed a partner to expand our business,” and that “[t]he ad world is becoming more and more global.”[6]

In September 2018, MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners (KBS) and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym.[7]

KBS and Forsman & Bodenfors are joining forces under the Forsman & Bodenfors name. Sitting at the helm of this new entity will be global executive chairman Anna Qvennerstedt (former copywriter, senior partner and chairman at the standalone F&B) and global CEO Guy Hayward (who previously held that title at KBS).

References[]

  1. ^ Andersson, Klas (2002-04-12). "Reklamguld till Göteborg Forsman och Bodenfors som tog hem sammalagt fyra guldägg och sju silverägg". Svenska Dagbladet (in Swedish). Retrieved 2013-01-19.
  2. ^ "Clients - Forsman & Bodenfors".
  3. ^ Kennedy, Marie (2013-01-18). ""Man nyper sig i armen" - Ekonomi - www.gp.se". Göteborgs-Posten (in Swedish). Retrieved 2013-01-19.
  4. ^ Vranica, Suzanne (29 June 2016). "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.
  5. ^ Vranica, Suzanne (29 June 2016). "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.
  6. ^ Vranica, Suzanne (29 June 2016). "MDC to Buy Swedish Agency Forsman & Bodenfors". The Wall Street Journal.
  7. ^ Rittenhouse, Lindsay. "MDC Partners Retires KBS Brand, Folding It into Forsman & Bodenfors". AdWeek.

External links[]

Retrieved from ""