Fred & Farid Group

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FF
TypePrivate
IndustryAdvertising
FoundedJanuary 9, 2007
HeadquartersLos Angeles, United States
Number of locations
4: Los Angeles, New York City, Shanghai, Paris
Area served
Global
Key people
Frédéric Raillard, Farid Mokart
Number of employees
150
Websitewww.ffcreative.com

FF Agency[]

FF is an independent international boutique network (Advertising firm) with offices [1] Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007.[2] It employs around 300 people.[3]

Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF)[4]

Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.[5]

History[]

Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.[6] They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.[7]

Their first project was for start-up , a French online auction site.[8] In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".[9][10]

FF (formerly Fred & Farid) is an independent creative agency of 100+ people. They produced campaigns for brands like Air France,[11] Audemars Piguet,[12] Audi,[13][14] Coca-Cola, Diesel,[15] Giorgio Armani,[16] Google,[17] Guerlain,[18] HP,[19] Lacoste,[20] Louis XIII,[21] Martini,[22] Orangina,[23] Porsche,[24] Saint Laurent,[25] Schweppes,[26] Societe Generale,[27] Tmall,[28] Vivo,[29] Wrangler.[30]

Controversy[]

In 2011, the Fred & Farid agency agency was suspected of having bought followers to artificially grow its Twitter account.[31] The group's response to this accusation made the case even more publicized.[32]

The agency was also caught up with deceptive practices on Facebook on behalf of Orangina.[33][34] In February 2012, an employee of the company had created and used fake Facebook accounts to artificially generate conversations on the Facebook page of Orangina which was a Fred & Farid client.[35] After that the agency stopped this activity having told it in a press release published on its Facebook page on February 22, 2012.[36]

In April 2012, the group threatened to sue the blogger who had updated their purchase of followers a few months earlier.[37] After a wave of protests on social networks, this project was finally abandoned.[38]

References[]

  1. ^ "FF Shanghai, communauté créative". 26 January 2018.
  2. ^ "L'Agence Fred & Farid s'installe à Los Angeles".
  3. ^ "Fred & Farid, la pub à l'heure des réseaux sociaux". 22 June 2015.
  4. ^ "FF DIGITAL INVESTMENT FUND".
  5. ^ "D&AD Professional Awards 2016".
  6. ^ magazine, Le Point (5 November 2010). "Fred et Farid".
  7. ^ "HUBFORUM Paris 2016 - HUBFORUM Paris 2016". 15 December 2015.
  8. ^ "Aucland.com".
  9. ^ Brook, Stephen (17 May 2005). "Award-winning creatives handed own ad agency".
  10. ^ "Robbie Williams, U2, Coldplay Dominate Brit Awards".
  11. ^ "AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME".
  12. ^ "Audemars Piguet x Serena Williams: If".
  13. ^ "Millimeter: Fred & Farid's Brand New Audi Campaign".
  14. ^ "FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR".
  15. ^ "Diesel puts responsive web design to the test using a contortionist".
  16. ^ "Fred & Farid crée deux nouvelles agences".
  17. ^ "Fred & Farid ouvre à Los Angeles".
  18. ^ "Fred & Farid and K2 Launch FFK2".
  19. ^ http://creativity-online.com/work/hp-dads--daughters/51989. Missing or empty |title= (help)
  20. ^ https://marketingland.com/lacoste-interactive-tennis-match-doubles-e-commerce-clothing-site-131045. Missing or empty |title= (help)
  21. ^ http://www.adweek.com/brand-marketing/cognac-brand-just-made-john-malkovich-film-no-one-will-see-100-years-168233. Missing or empty |title= (help)
  22. ^ https://www.creativereview.co.uk/nice-work-for-martini-adidas-nokia-and-more. Missing or empty |title= (help)
  23. ^ http://creativity-online.com/work/orangina-antifootball-can/36092. Missing or empty |title= (help)
  24. ^ https://www.autoevolution.com/news/these-are-the-best-porsche-print-ads-ever-photo-gallery-81098.html. Missing or empty |title= (help)
  25. ^ http://adage.com/article/global-news/paris-shop-fred-farid-open-shanghai-september/233190. Missing or empty |title= (help)
  26. ^ http://www.cbnews.fr/coups-de-coeur/schweppes-innatendue-penelope-a1011878. Missing or empty |title= (help)
  27. ^ https://lareclame.fr/fredfaridgroup-societegenerale-aupluspresduxv-165640. Missing or empty |title= (help)
  28. ^ http://www.adweek.com/agencyspy/fred-farid-crams-all-21-of-your-favorite-taglines-into-one-alibaba-spot/120855. Missing or empty |title= (help)
  29. ^ http://www.ladn.eu/news-business/actualites-agences/une-campagne-vivo-avec-stephen-curry-signee-fred-farid-shanghai. Missing or empty |title= (help)
  30. ^ https://www.campaignlive.co.uk/article/wrangler-hunt-european-ad-agency/1228332. Missing or empty |title= (help)
  31. ^ "Fred&Farid font du mass following de bots pour jouer les influents – Cyroul" (in French). Retrieved 31 July 2021.
  32. ^ "La Fingerwar de Fred et Farid".
  33. ^ dit, Jerkar (22 February 2012). "Nicolas Sarkozy, Orangina... Les faux profils Twitter et Facebook, est-ce que ça marche vraiment ?". FrenchWeb.fr (in French). Retrieved 31 July 2021.
  34. ^ Laurent, Alexandre (15 February 2012). "Orangina : de faux comptes pour remuer sa page Facebook ?". Clubic.com (in French). Retrieved 31 July 2021.
  35. ^ "CoupsDePub.com is for sale". HugeDomains. Retrieved 31 July 2021.
  36. ^ "Veille - 22 février".
  37. ^ "Cette note de Cyroul va-t-elle être censurée".
  38. ^ "Avec sa dernière pub, Orangina se prend les pieds dans le tapis - le Plus". leplus.nouvelobs.com (in French). Retrieved 31 July 2021.

External links[]

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