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The first details of the album were posted on April 16, 2007 on the band's MySpace blog. More details were posted on June 8, again on the band's MySpace blog. This update included the album's title and release date. On July 10, the band posted the song "Ninja of Love" on their MySpace band profile for their fans to preview.
On August 25, the band played at PAX 2007, during which they confirmed their song "Brainpower" would feature in the upcoming game Rock Band. On September 21, the album was put up in its entirety on the band's MySpace.
The limited edition release of the album comes in a foil digipak case. The band members autographed and signed them, and was limited to 2000 copies. It also contains two bonus tracks, "Get Drunk With Milk" and "Retired Tennis Pro".
The song "Pop Music is Not a Crime" is featured in the iPod-exclusive game Phase.