GCDS

From Wikipedia, the free encyclopedia
GCDS
IndustryFashion
Founded2015
FoundersGiuliano Calza
Giordano Calza
HeadquartersMilan, Italy
Websitegcds.it

GCDS is an Italian streetwear fashion line.

History[]

GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. The name is an acronym for the phrase “God Can’t Destroy Streetwear”.[1] The first pieces of clothing developed by the line were sweatshirts with the GCDS logo on the front.[2] There were only 100 sweatshirts made in the first attempt. At the time the shirts were made in China, however the line is now made entirely in Italy.[3] Initially the company only sold its products online, before being picked up by retail locations.[4]

Company overview[]

Giuliano Calza is the label’s creative director, and Giordano Calza is the label’s chief executive officer.[5] In 2016 GCDS opened its first flagship store in Piazza Gae Aulenti.[2] In 2017 sales for the company reached €5 million,[5] growing to €10 million in 2018, and in 2018 its clothing was available in about 350 retail locations.[6]

Collections[]

Soon after founding, the company expanded its clothing items to include t-shirts, jackets,[6] raincoats, and other garments. It now creates a Spring/Summer line,[7] Men’s wear line,[8] Fall/Winter line, its "Skater or die" collection, and some limited edition collaborations, such as its “Made in LA” line.[3] They also create accessories[9] and in 2018 they released their first children’s wear collection GCDS Mini.[10] GCDS exhibits its new seasons at Milan Fashion Week,[2] and has shown at the New York Fashion Week as well.[3] The 2019 Spring/Summer collection was inspired by a science fiction motif, specifically the 1980s and 1990s, in addition to cartoons and manga.[7] As a part of the runway show, some models walking the catwalk were fitted with a third prosthetic breast.[11]

In 2019 GCDS released a line of lipsticks called GCDS Beauty, which included a lipstick called THC and which contains a PH reagent that causes a chemical color change in the lips.[12]

In November 2021, the label launched a collection in collaboration with Bratz.[13][14]

References[]

  1. ^ "How Giuliano Calza Created A Fanta-Sea Oasis for GCDS' SS22 Collection". V Magazine. Retrieved 2021-12-29.
  2. ^ a b c Nuzzi, Di Valentina (9 April 2018). "In viaggio con GCDS --> I 5 indirizzi del cuore di Giuliano Calza di GCDS da segnare in agenda". ELLE.
  3. ^ a b c "Un'intervista esclusiva a Giuliano Calza di GCDS". Vogue Italia.
  4. ^ "The Street Style Star-Approved Brand That Won't Break the Bank". Allure.
  5. ^ a b "Giuliano Calzais One of the 500 People Shaping the Global Fashion Industry in 2018". The Business of Fashion.
  6. ^ a b https://www.mffashion.com/news/english/the-next-100-italy-giuliano-calza-201809221812092763
  7. ^ a b "Three Breasts Are Better Than Two, Apparently". 10 daily. 25 September 2018.
  8. ^ "GCDS - Spring Summer 2018 - Men Fashion Shows - Vogue.it". www.vogue.it.
  9. ^ Ruggeri, Di Angelo (4 May 2018). "Giuliano Calza: "Ecco perché tutti amano lo streetwear"". Esquire.
  10. ^ Carrera, Martino (14 June 2018). "GCDS Introduces Children's Wear". Women's Wear Daily.
  11. ^ Baty, Emma (24 September 2018). "So Um, Models with Three Breasts Just Walked the Runway at Milan Fashion Week". Cosmopolitan.
  12. ^ Lanigan, Roisin; Napoli, SAGG (12 November 2018). "giuliano calza unveils gcds beauty, its new and colorful project". Vice.
  13. ^ "Giuliano Calza's GCDS and Bratz Unveil New Collab Collection That Puts Emphasis on Inclusive Fashion". Complex. Retrieved 2021-12-29.
  14. ^ "Passion for fashion! Bratz get a whole new look courtesy of GCDS". Dazed. 2021-12-01. Retrieved 2021-12-29.
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