Gaines-Burgers

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Gaines-Burgers
Gaines burgers brand logo.png
Product typeDog food
OwnerdVour Brands Corporation
Produced byGeneral Foods
CountryU.S.
Introduced1961
Discontinued1990s (then reissued)
Previous ownersGeneral Foods
Websitegainesburgers.com

Gaines-Burgers is an American brand of dog food currently owned and marketed by dVour Brands Corporation. Gaines-Burgers had been originally introduced in 1961 by General Foods, which ceased its production 1990s. The product consists of individually wrapped patties of moisturized dog food that resembled a hamburger.

History[]

Gaines-Burgers was named after the former Gaines Food Company of Sherburne, New York, a major pet food company acquired by General Foods in 1943.[1] In November 1982, General Foods introduced "Improved Gaines-Burgers Cheese", advertised as made with cheddar cheese.[2] The "improved" reference relates to an earlier version of the product "with cheese" marketed in the early 1970s.

In 1984, General Foods sold Gaines to Anderson, Clayton and Company.[3] In 1986, Quaker Oats Company bought Anderson, Clayton to acquire Gaines for its pet food division; Quaker sold the remainder of Anderson, Clayton to Kraft.[4]

In 2019, dVour Brands Corporation, a company based in Chicago, filled to register rights to the Gaines-Burgers brand.[5] Limited edition premium brand offerings of small batch fresh, slow cooked USDA-approved meat protein patties form were offered in 2020.[6][7] The product was made available for consumers in limited batches in February 2020.[8]

In popular culture[]

1963 advertisement of Gaines Burgers

In 1972, National Lampoon's Deteriorata (a spoof of Desiderata, then enjoying a measure of popular attention thanks to a spoken word recording) singled out Gaines-Burgers "with cheese" in order to poke fun at modern product advertising using the line "Take heart amid the deepening gloom that your dog is finally getting enough cheese".[9]

Footnotes[]

  1. ^ Phillips, Tim (October 24, 2007). "Learn from the Past". Petfood Industry. Retrieved November 26, 2012.
  2. ^ Pace, Eric (November 29, 1982). "Dog Food Campaign". The New York Times. Retrieved November 1, 2008.
  3. ^ "General Foods To Sell Off Gaines". The Gainesville Sun. April 17, 1984. p. 7B.
  4. ^ Phillips, Stephen (May 29, 1987). "Kraft Is Acquiring A Quaker Division". The New York Times.
  5. ^ GAINES-BURGERS - Trademark Details on Justia trademarks
  6. ^ Trademark Status & Document Retrieval
  7. ^ "Gaines Burgers". dVour Brands. Retrieved May 30, 2019.
  8. ^ Limited availibility now!
  9. ^ Dundes, Alan; Pagter, Carl R. (1987). "The Writing on the Walls: Notices, Mottoes, and Awards". When You're Up to Your Ass in Alligators: More Urban Folklore from the Paperwork Empire. Wayne State University Press. p. 94. ISBN 978-0814318676.
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