Galaxy Unpacked

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Galaxy Unpacked is a biannual event held by Samsung Electronics where it showcases new devices including smartphones, tablets, and wearables. It was first held in March 2010 at CTIA in Las Vegas, and is now most frequently held in Barcelona and New York City.

The event includes keynote presentations for product launches,^[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.^[2] Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation.^[3]

In August 2020, due to the COVID-19 pandemic, Samsung held the event virtually to launch of its Galaxy Note20 series of devices. It was broadcast live from their headquarters in Suwon, South Korea, and drew 56 million accumulated views.^[4]

Product launches[]

References[]