Gebre Waddell

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Gebre Waddell
Gebre Waddell at the JUCE Summit
Gebre Waddell at JUCE Summit, London
Born(1981-11-28)November 28, 1981
OccupationChief Executive Officer, Mastering Engineer, Author
Notable work
Sound Credit, Complete Audio Mastering, Refinement, ReasonRhodes

Gebre Waddell (born November 28, 1981) is an American entrepreneur, author, audio engineer, and software developer from Memphis, Tennessee.

He is best known as Chief Executive Officer and Co-Founder of Sound Credit (Soundways), author of Complete Audio Mastering: Practical Techniques published by McGraw-Hill,[1][2] and for audio mastering work for musical artists, including Ministry, Lil' Wayne, Rick Ross, Public Enemy and The Bar-Kays.[3]

Early life[]

Waddell was born in Memphis, TN, his father was a self-taught civil-rights era sculptor, noted as being photographed during his career by photographer Ernest Withers.[4] Waddell attended the University of Memphis, earning a degree in Business and Music.[5]

Career[]

Entrepreneurship and Industry[]

In 2020, Waddell was elected to the national Board of Trustees of the Recording Academy/GRAMMYs which includes Yolanda Adams, John Legend, PJ Morton[6] and others comprising the 40-seat board.[7] He was also appointed by Tennessee Governor Bill Lee to the Tennessee Entertainment Commission in late 2019.[8]

Waddell appeared with supermodel Karlie Kloss in 2020 for the CSForAll Commitments Summit, for a discussion around the expansion of access to computer science education.[9]

On March 17, 2019, Waddell appeared on 60 Minutes, in a feature on the Revolution Fund and its investment in Sound Credit.[10][11] It also covered the connections fostered by Revolution between industry leaders such as Eric Schmidt of Google and their consulting with entrepreneurs in the fund.[10]

In 2018, Waddell was one of eight winners of the Revolution Fund's Rise of the Rest tour and funding for seed stage capital.[12] The Revolution Fund investors include Jeff Bezos, Jim Breyer and Eric Schmidt,[13] and its funding of Sound Credit was matched by VC, Innova Capital.[14] Later that year, Inside Memphis Business magazine selected Waddell as 2018 Innovator of the Year.[15]

In 2016, Waddell became Co-Founder and Chief Executive Officer of Sound Credit (Soundways), a music industry technology corporation based in Memphis, TN.[16]

In 2013, Waddell developed Refinement, an audio processor for controlling the sensation of harshness in audio signals, and licensed it to Brainworx Germany, who then developed a commercial product called bx_refinement (based on the Refinement prototype). Brainworx sells bx_refinement via Plugin Alliance and Universal Audio.[17][18] bx_Refinement was released in 2014 as the first audio plugin simultaneously released across the Plugin Alliance and UAD platforms.[17]

Waddell released a multi-sampled software instrument named ReasonRhodes that mimicked the classic Fender Rhodes piano. ReasonRhodes was featured on the cover of Keyboard magazine in 2006, together with a story that covered Waddell's work in developing the instrument.[5][19]

Audio engineering[]

Waddell was elected President of the Recording Academy Memphis Chapter in 2017.[20] He was elected to the Recording Academy Memphis Chapter Board of Governors in 2016, and became a co-chair of the Producers & Engineers Wing.[21][22]

In 2013, "Complete Audio Mastering: Practical Techniques", authored by Gebre Waddell was published by McGraw-Hill Professional.[3]

Waddell created a printed frequency chart in 2010 that displays the frequency energy of common musical instruments with standardized spectrograms. The spectrograms were created from recordings of each instrument playing each note of their range. The print, titled The Frequency Domain is now found in studios and institutions including Stanford University, Harvard University, and in the office of audio icon, Rupert Neve.[23]

He received his first breaks with a project produced by John Tesh in 2005, and Public Enemy in 2006 on their album, "How You Sell Soul to a Soulless People Who Sold Their Soul".[1][4][5]

In 2003, Waddell established a mastering studio, Stonebridge Mastering, located in downtown Memphis, TN.[5]

Boards and organizations[]

  • National Board of Trustees, Recording Academy / GRAMMYS [7]
  • Tennessee State Office, TN Entertainment Commission [8]
  • Innovator of the Year, Inside Memphis Business (2018) [15]
  • Chapter President, The Recording Academy / GRAMMY Memphis Chapter (2017–19)[22]
  • Board of Directors, Smithsonian Rock and Soul Museum (2018–19)[24]
  • Tennessee State Office, TN Interactive Digital Media Council (2017-)[25]
  • Board of Directors, Roots & American Music Society (2016-)

References[]

  1. ^ a b Waddell, Gebre. "Complete Audio Mastering: Practical Techniques". McGraw-Hill Professional, NY. 2013.
  2. ^ Dorsey, Scott. "Comeplete Audio Mastering: Practical Techniques". Recording Magazine, January 2016: 72. Print.
  3. ^ a b "Gebre Waddell – Credits – AllMusic". allmusic.com. Retrieved June 19, 2016.
  4. ^ a b "Trep Talk: Gebre Waddell of Soundways". makememphis.org. June 6, 2016. Retrieved June 19, 2016.
  5. ^ a b c d Boone, Joe. "Kick Out the Jams" Memphis Business Quarterly, September 2013: 55–56. Print.
  6. ^ "One Third of the Recording Academy Trustees are Grammy Winners". billboard.com. Retrieved September 7, 2020.
  7. ^ a b "Trustees List". grammy.com. Retrieved September 4, 2020.
  8. ^ a b "TN Boards and Vacancies". tnsos.net. Retrieved September 4, 2020.
  9. ^ "First Round of Speakers Announced for the 2020 CSforALL Commitments Showcase". CSForAll. CSForAll. Retrieved November 26, 2020.
  10. ^ a b "Billionaire on the Bus". Targeting Americans/Billionarie on the Bus/Monaco. Season 51. Episode 22. March 17, 2019. CBS.
  11. ^ "IMDB". imdb.com. Retrieved September 7, 2020.
  12. ^ "AOL founder Steve Case is traveling the US investing in local businesses through his $150 million seed fund". businessinsider.com. Retrieved October 22, 2018.
  13. ^ "RISE OF THE REST SEED FUND". revolution.com. Retrieved October 22, 2018.
  14. ^ "Memphis startup wins $200K to ensure musicians receive royalties". wmcactionnews5.com. Retrieved October 22, 2018.
  15. ^ a b "2018 Innovation Award Winner: Gebre Waddell, Sound Credit". insidememphisbusiness.com. Retrieved October 22, 2018.
  16. ^ "Start MMT:
    Soundways 1st Music startup funded via Consortium/StartCo partnership"    . venturetennessee.com. May 20, 2016. Retrieved June 19, 2016.
  17. ^ a b "bx_refinement harshness control plug-in". tapeop.com. Retrieved June 19, 2016.
  18. ^ "Universal Audio Launches Chandler Limited Guitar Amp Plugin, Brainworx bx_refinement & bx_saturator". sonicscoop.com. April 15, 2014. Retrieved June 19, 2016.
  19. ^ Vail, Mark. "ReasonRhodes Sample Set". Keyboard Magazine, August 2006: 78. Print.
  20. ^ "Memphis Chapter". grammypro.com. Retrieved December 2, 2017.
  21. ^ "Bruce Barielle, Gebre Waddell, Ben Blackwell, Jeff Powell and Eric..." gettyimages.com. Retrieved June 19, 2016.
  22. ^ a b "Memphis Chapter". grammypro.com. Retrieved June 19, 2016.
  23. ^ "Frequency Chart – Stonebridge Mastering". stonebridgemastering.com. Retrieved June 19, 2016.
  24. ^ "Staff and board". memphisrocknsoul.com. Retrieved October 22, 2018.
  25. ^ "Haslam Makes Appointments to State Boards and Commissions". tn.gov. Retrieved October 22, 2018.
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