Generic brand

From Wikipedia, the free encyclopedia
Not to be confused with Generic trademark.

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term off brand is sometimes used.

Characteristics[]

Generics may be manufactured by less prominent companies or manufactured on the same production line as branded products. Generic brand products may be of similar quality as a branded product, but are commonly made from lower-grade ingredients, or with less attention to appearance or flavor.

Without the costs of marketing individual products, generic brands are priced lower than branded products.[1] They are preferred by customers for whom price or value-for-money is the priority.[2] They are generally more popular in recessionary times, when consumers' purchasing power is lower, putting them on the lookout for value-for-money products; they experienced a period of popularity in the United States in the late 1970s and early 1980s,[3] during a period of high price inflation.

Consumer perceptions about generic brands differ widely. A generic brand skin care product may have a consumer unsure about its ‘health and safety’ quotient. This implies that there are certain product categories more aligned to generic brands. Examples include over-the-counter medications, cereal and gasoline among others.[4]

See also[]

Companies[]

References[]

  1. ^ "Generic Brand Definition". Investopedia. 2010-12-13. Retrieved 2012-10-22.
  2. ^ Tuttle, Brad (November 2012). "Brand Names Just Don't Mean as Much Anymore". Time.
  3. ^ Jewel - "Generic Brands" (Commercial, 1981), archived from the original on 2021-12-12, retrieved 2019-10-23
  4. ^ Crowe, Aaron. "10 products to always buy generic". DailyFinance. Retrieved 2012-10-22.
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