Get Into It (Yuh)

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"Get Into It (Yuh)"
Single by Doja Cat
from the album Planet Her
ReleasedMarch 11, 2022
RecordedMay 2021
StudioThe Sound Factory (Los Angeles, California)
Genre
Length2:18
Label
Songwriter(s)
Producer(s)
Doja Cat singles chronology
"Freaky Deaky"
(2022) 		"Get Into It (Yuh)"
(2022)
Music video
"Get Into It (Yuh)" on YouTube

"Get Into It (Yuh)" is a song by American rapper and singer Doja Cat from her third studio album Planet Her (2021). It was released through Kemosabe and RCA Records alongside the parent album as an album track. Following the album's release, it entered various international music charts due to going viral on the video-sharing app TikTok.[1] The song also appeared in a 2021 Taco Bell advertisement. The song will be released to Italian radio stations as the album's fifth single on March 11, 2022.[2]

Composition and lyrics[]

A "squeaky swag" rap song featuring "glitchy", "twinkling" and "quirky" production influenced by dancehall and bubblegum,[3][4][5][6][7] "Get Into It (Yuh)" is a tribute to Trinidadian rapper Nicki Minaj, whom Doja Cat thanks directly for "paving the way for her polished pop-rap career" by saying "Thank you Nicki, I love you!" towards the end of the song.[3][8][9][10] Throughout the song she borrows the unique rapid-fire flow Minaj commonly used in her early career and even interpolates the lyric "Got that big rocket launcher" from her 2010 debut single "Massive Attack".[11][8][12] Shortly after the release of the song, Minaj revealed in a fan's Twitter Space conversation that Doja Cat had originally asked her to feature on the song, but passed on the collaboration due to thinking she could not bring anything unique and improve the song. Minaj had asked Doja's team to send her another song, but they never did.[13][14]

Critical reception[]

"Get Into It (Yuh)" received acclaim upon release, reviewers often comparing it to Nicki Minaj's work[15] and Playboi Carti.[16][17] Consequence described the track as "swaggering",[18] while Clash dubbed it "playful".[16] DIY cites the track as a "vibe-heavy" highlight, complimenting Doja Cat's "fiery rapping style".[15] Sputnikmusic was less positive, dubbing the song's production as an "excuse for grating repetitiousness".[19] Her facial expressions and mannerisms in the video were greatly compared to both male and female rappers such as Dababy, Cardi B, Nicki Minaj and Roddy Richh.[1]

English singer Charli XCX named "Get Into It (Yuh)" the song of the year that "absolutely no one [would] top ... in 2021".[20]

Accolades[]

Critical rankings for "Get Into It (Yuh)"
Publication Accolade Rank Ref.
Entertainment Weekly The 10 Best Songs of 2021 10 [21]
The Tab Best Songs of 2021 17 [22]
Pitchfork The 100 Best Songs of 2021 94 [23]
38 Best Rap Songs of 2021 Placed [24]

Commercial performance[]

"Get Into It (Yuh)" debuted on the US Billboard Hot 100 at number 93 in the week of July 10, 2021.[25] A dance—choreographed by David Vu on TikTok,[26] uploaded in late July—fueled a boost in streaming, causing the track to re-enter the chart at 75 roughly two months later on the week of August 28, 2021.[27] In addition to its success in the United States, the track has also reached the top 40 in Canada and New Zealand.[28]

Music video[]

The music video was filmed in October 2021, directed by Mike Diva. In November 2021, Marketing Dive and PR Newswire reported that a music video for the song was under production in association with Lifewtr.[29][30] An accompanying trailer for the music video was released on January 28, 2022.[31] The video was later released to YouTube on January 31, 2022.[32]

Charts[]

Certifications[]

Region Certification Certified units/sales
Australia (ARIA)[47] Platinum 70,000double-dagger
New Zealand (RMNZ)[48] Gold 15,000double-dagger
United Kingdom (BPI)[49] Silver 200,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

References[]

  1. ^ Cat, Doja, Get Into It (Yuh) created by Doja Cat | Popular songs on TikTok, retrieved 2021-09-01
  2. ^ Sisti, Sara (March 4, 2022). "Doja Cat "Get Into It (Yuh)" | (Radio Date: 11/03/2022)" (Press release) (in Italian). Sony Music Italy. Retrieved March 9, 2022 – via EarOne. "Get Into It (Yuh)", il nuovo singolo ["Get Into It (Yuh)", the new single]
  3. ^ a b Jenkins, Craig (June 21, 2021). "Doja Cat Refuses to Be Dragged Down to Earth". Vulture. Archived from the original on June 21, 2021. Retrieved June 21, 2021.
  4. ^ Anderson, Carys (June 25, 2021). "Doja Cat Blasts Off to Full Pop Stardom With Planet Her: Review". Consequence. Archived from the original on July 13, 2021. Retrieved July 15, 2021.
  5. ^ Dawson, Lee (June 25, 2021). "Doja Cat is both sweet and seductive on third outing Planet Her". The Line of Best Fit. Archived from the original on July 15, 2021. Retrieved July 15, 2021.
  6. ^ DeVille, Chris (June 21, 2021). "Doja Cat 'Planet Her' Review: Your Problematic Fave And Mine". Stereogum. Archived from the original on June 24, 2021. Retrieved 2021-06-23.
  7. ^ Lilah, Rose (July 2, 2021). "Doja Cat "Planet Her" Review". HotNewHipHop. Archived from the original on July 15, 2021. Retrieved July 15, 2021.
  8. ^ a b Serrano, Athena (June 25, 2021). "Doja Cat's Planet Her Has a Song For Every Mood". MTV News. Archived from the original on July 14, 2021. Retrieved July 15, 2021.
  9. ^ Mowatt, Robyn (June 25, 2021). "Doja Cat Is a Genre-Blending Shapeshifter on 'Planet Her' and We Love It". Okayplayer. Archived from the original on July 15, 2021. Retrieved July 15, 2021.
  10. ^ Murphy, Sam (June 28, 2021). "How Doja Cat Went From Surreal Meme To Chart-Topping Megastar". Junkee. Archived from the original on July 15, 2021. Retrieved July 15, 2021.
  11. ^ Watson, Elly (June 25, 2021). "Doja Cat - Planet Her". DIY. Archived from the original on June 28, 2021. Retrieved July 15, 2021.
  12. ^ Mench, Chris (June 25, 2021). "Doja Cat Pays Tribute To Nicki Minaj's "Massive Attack" On "Get Into It (Yuh)"". Genius. Archived from the original on July 15, 2021. Retrieved July 15, 2021.
  13. ^ Walker, Joe (2021-09-06). ""Nicki Minaj Explains Why She Declined Doja Cat Get Into It (Yuh) Collab"". HipHopDX. Retrieved 2021-09-06.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Saint-Vil, Sweenie (2021-09-06). "Nicki Minaj reveals she rejected offer to appear on Doja Cat's "Get Into It (Yuh)"". REVOLT. Retrieved 2021-09-07.
  15. ^ a b Subscribe. "Doja Cat - Planet Her". DIY. Retrieved 2021-09-01.
  16. ^ a b "Doja Cat - Planet Her". Clash Magazine. Retrieved 2021-09-01.
  17. ^ "Every Song Ranked on Doja Cat's 'Planet Her': Critic's List". Billboard. Retrieved 2021-09-01.
  18. ^ "Doja Cat Blasts Off to Full Pop Stardom With Planet Her: Review". Consequence. 2021-06-25. Retrieved 2021-09-01.
  19. ^ "Review: Doja Cat - Planet Her | Sputnikmusic". Sputnikmusic.com. Retrieved 2021-09-01.
  20. ^ Dunn, Frankie (2021-09-24). "Listen to Charli XCX's funeral playlist". i-D. Retrieved 2021-09-30.{{cite web}}: CS1 maint: url-status (link)
  21. ^ "The 10 Best Songs of 2021". Entertainment Weekly. December 8, 2021. Retrieved December 11, 2021.
  22. ^ "Best Songs of 2021: The 40 greatest tracks that soundtracked this year". The Tab. December 7, 2021. Retrieved December 11, 2021.
  23. ^ Pierre, Alphonse (December 6, 2021). "The 100 Best Songs of 2021". Pitchfork. Retrieved December 6, 2021.
  24. ^ Pierre, Alphonse (December 6, 2021). "38 Best Rap Songs of 2021". Pitchfork. Retrieved December 6, 2021.
  25. ^ "Beggin' by Maneskin | Billboard The Hot 100 Chart". Billboard. Retrieved 2021-09-01.
  26. ^ Surpatean, Alexandru (2011-07-01). "Non-choreographed Robot Dance". MaRBLe. 1. doi:10.26481/marble.2011.v1.112. ISSN 2468-0311.
  27. ^ "The Billboard Hot 100 Chart". Billboard. Retrieved 2021-09-01.
  28. ^ a b "Doja Cat – Get Into It (Yuh)". Top 40 Singles. Retrieved September 14, 2021.
  29. ^ Adams, Peter (November 3, 2021). "Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics". Marketing Dive. Retrieved January 26, 2022.
  30. ^ PepsiCo (November 3, 2021). "Doja Cat Taps LIFEWTR to Help Fans "Get into Her Drip" and Unlock Access to VIP Concert Tickets, Planet Her-Inspired Activations and Merch Through Latest Collaboration". PR Newswire. Retrieved January 26, 2022.
  31. ^ "Doja Cat - Get Into It (Yuh) (Trailer)". YouTube. January 28, 2022. Retrieved January 28, 2022.
  32. ^ "Doja Cat - Get Into It (Yuh)". YouTube. January 31, 2022. Retrieved January 31, 2022.
  33. ^ "Doja Cat – Get Into It (Yuh)". ARIA Top 50 Singles. Retrieved September 14, 2021.
  34. ^ "Doja Cat Chart History (Canadian Hot 100)". Billboard. Retrieved September 1, 2021.
  35. ^ "Doja Cat – Get Into It (Yuh)" (in French). Les classement single. Retrieved November 22, 2021.
  36. ^ "Doja Cat Chart History (Global 200)". Billboard. Retrieved September 1, 2021.
  37. ^ "IFPI Charts". Ifpi.gr. Retrieved 2021-09-13.
  38. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved September 17, 2021.
  39. ^ "2021 37-os savaitės klausomiausi (TOP 100)" [2021 37th week's most listened (TOP 100)] (in Lithuanian). AGATA. Retrieved September 17, 2021.
  40. ^ "Doja Cat – Get Into It (Yuh)". AFP Top 100 Singles. Retrieved September 27, 2021.
  41. ^ "Local & International Streaming Chart Top 100: 20/08/2021 to 26/08/2021". The Official South African Charts. Recording Industry of South Africa. Archived from the original on September 8, 2021. Retrieved September 14, 2021.
  42. ^ "Veckolista Heatseeker, vecka 34 v" (in Swedish). Sverigetopplistan. Retrieved September 1, 2021.
  43. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved September 17, 2021.
  44. ^ "Doja Cat Chart History (Hot 100)". Billboard. Retrieved September 1, 2021.
  45. ^ "Doja Cat Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved September 1, 2021.
  46. ^ "Hot R&B/Hip-Hop Songs – Year-End 2021". Billboard. Retrieved December 3, 2021.
  47. ^ "ARIA Charts – Accreditations – 2021 Singles" (PDF). Australian Recording Industry Association. Retrieved February 4, 2022.
  48. ^ "New Zealand single certifications – Doja Cat – Get Into It (Yuh)". Recorded Music NZ. Retrieved 23 October 2021.
  49. ^ "British single certifications – Doja Cat – Get Into It (Yuh)". British Phonographic Industry. Retrieved February 11, 2022.
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