Golden Goose (company)

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Golden Goose is an Italian luxury fashion brand that comes from Venice, Italy. Its product line includes handmade leather sneakers, footwear, ready-to-wear, and accessories, all characterized by a vintage feel and the Star logo. Silvio Campara is the CEO of Golden Goose since September 2018.

Origins[]

Golden Goose was founded in 2000 by two Venetian designers.^[1] Their adventure began with a collaboration with a Venetian tailor, a close and sincere friend who brought the two’s early ideas to life, crafting made-to-measure samples. Supported by a group of agents and showrooms, Golden Goose’s first collection, Spring 2001, was then launched and introduced a few months later.

Since then, Golden Goose has managed to create a complete lifestyle combining a refined and modern style with a vintage feeling, all supported by the Italian sartorial tradition.

Design and Manufacturing[]

Golden Goose created a total look that merges American flavor with Italian wearability. Its products are Made in Italy, typically in the Veneto and Riviera del Brenta region, with other minor production sites around the peninsula. The way surfaces are treated is the “lived-in” brand signature.

Distribution[]

In 2014 Golden Goose focused its attention on retail development, opening Flagship Stores in exclusive venues around the world. 2019 has been a crucial year for the development of the Golden Goose retail network, which amounted to 58 flagship stores at the end of 2018, and almost doubled reaching 100 stores worldwide by the end of 2019. In 2020 Golden Goose operated 158 stores. Golden Goose is distributed globally, covering Asia, Europe, Middle East and Americas, with direct retail stores, online and wholesale distribution.

Curiosity[]

On February 2, 2019, Golden Goose opened the first LAB at Milan store. The LAB was born to bring the brand Venetian artisanal tradition to a retail environment. A Golden Goose craftsman shows how the products are treated and distressed by hand through professional brushes and treatments, and the clients can give their sneakers an individual touch. The multitude of sneakers hanging from the ceiling of the store light recalls the process phase in which the sneakers are hung in the sunlight to give the vintage yellow touch the sole.

Controversy[]

In 2018 Golden Goose was at the center of a social media controversy in which the brand was accused of ‘Poverty appropriation’ over a pair of 600$ sneakers featuring duct-tape and scuff marks. The Original duct tape shoe was designed as an homage to all the skaters around the world who all too often find themselves taping their beat-up sneakers. This was picked upon as an insensitive design due to the same feature often being associate to homeless people.^[2]

Ownership[]

In 2010 with revenues of €30M through a worldwide top-retailers network, the company was bought by Style Capital group. In May 2015 the majority of the Company was acquired by a pool of investors led by Ergon Capital. In February 2017 The Carlyle Group acquired 100% of Golden Goose. In February 2020 Golden Goose, Permira and The Carlyle Group announced that a company backed by Permira funds agreed to acquire Carlyle’s majority stake in Golden Goose.

Milan Headquarter[]

In the year dedicated to the celebration of its 20th Anniversary,^[3] Golden Goose opened its new headquarters in Milan at Via Ercole Marelli 10.

Project[]

The architectural project is the result of the renovation of two industrial buildings, a reference to the first historical HQ in Marghera located in an old foundry.

The façade takes shape as two 3-D parallelograms covered in black micro-perforated metal sheet (Kalzip) intersecting with one another. The largest building, developed on three levels, has an area of 3670 sqm and is dedicated to the offices, while the smaller one-story building of 1000 sqm is dedicated to the showroom.

The absence of pillars in the original structure made it possible to develop a centripetal project in which everything converges towards the central patio.

Entrance[]

A concrete tunnel with an iconic black and white flag on the left and a large LED wall. At the entrance, inspired architectural elements nod to the history of the brand and its Venetian roots.

The surroundings are flanked by metal carpentry characterized by V-shaped pillars while the floor was created by setting 6300 stars made of Carrara marble, recalling the technique used for historic Venetian terraces and for the mosaic design created by architect Carlo Scarpa in the Olivetti store in Venice. This space is illuminated by an expanse of lamps inspired by those of the Met Breuer in NY, a museum near our Madison Flagship store.

Offices[]

The building dedicated to the offices is interspersed with four gilded alcoves in gold while in the center, a patio with a large pool of water covered with black stones evokes Japan. All around the patio, on the ground and first floor, there are work spaces and meeting rooms identified by numbers that recall important moments for the company. Room 750, for example, identifies the number of employees at the time of opening of the new HQ, while room 193 recalls the perimeter in millimeters of the golden star applied on our sneakers.

A space that focuses on people and their well-being. A series of “phone booths” will allow everyone moments of privacy, and a break room has been created in which it is possible to play table football with a gold-plated soccer table.The Dream room was designed in the image and likeness of the LABs. The CEO office, wrapped in a three-dimensional painting, was created by the New York artist Stickymonger among whose works include the decoration of an area of the World Trade Center in NY and whose giant murals transform normal spaces into dreamlike universes. The rooftop, on the second floor, has a terraced outdoor area where swings are positioned, together with the Golden Bench The space dedicated to the restaurant with open kitchen is completely covered by Rubelli silk and a series of vintage frames on the walls narrating the company’s history from its origins until today. Part of the restaurant is reserved for a hydroponic garden whose harvest will be used for the daily menu dedicated to the Golden family. An outdoor area is dedicated to an eco-mobility park, with e-bikes and electric machines available for the employees.

Showroom[]

The smaller building is dedicated to the showroom and it can be accessed through a hallway that will change every season, turning into an immersive path narrating the collection. With the aim of maintaining the original structure and highlighting the architectural space, the walls were entirely flocked and the lighting system consists of a string of 11 18-meter-long LED strips. The industrial furnishings are entirely chromed in gold. The showroom has been designed as a very flexible and versatile space.

Timeline[]

This section is in list format but may read better as prose. You can help by , if appropriate. Editing help is available. (December 2021)

2000

Founding members Alessandro and Francesca Gallo developed their first garments.

2004

The Fall/Winter 2004 collection introduced for the first time the ‘Golden Boot,’ a revisit of the iconic Texan boot.

2008

The Super-Star sneakers was introduced.

2013

Golden Goose focused its attention on retail development with the opening of Flagship Stores worldwide and increased its global wholesale distribution by positioning in some important stores of each country

2018

The Stardan and the Running Sole sneakers were born.

2019

The Star Bag was launched, drawing inspiration form the same design concept as the Super-Star sneakers.

On February 2, 2019, Golden Goose opened its first LAB at the Milan store.

The Yeah sneakers and Pure Star were born

2020

The Dad-Star was born

2021

Golden Goose opened the new headquarters in Milan via Marelli 10.

Golden Goose celebrated the 20th anniversary.

“The perfect imperfection of Golden Goose” book has been published by Rizzoli.

The Golden and Star collection were born.

References[]

External links[]

• Official website

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