Golden Screen Cinemas

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GSC

Re-branded Logo since 2019
Native name	Golden Screen Cinemas Sdn. Bhd.
Type	Private Limited Company
Industry	Media, cinemas, marketing, distribution
Founded	1 April 1987; 34 years ago (1987-04-01)
Headquarters	Petaling Jaya, Selangor, Malaysia
Key people	Koh Mei Lee (CEO)
Products	Aurum Theater, Jin Gastrobar, GSC Movies, GSC Lite
Number of employees	5000+ Employees
Parent	PPB Group
Website	gsc.com.my

Golden Screen Cinemas (GSC), Malaysia's largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group (a member of the Kuok Group). It operates a over 600 screens in around 70 locations across Malaysia and Vietnam, with 504 screens in 55 locations in Malaysia, and 108 screens in 18 locations in Vietnam through a partnership with Galaxy Studio.

Aspiring to be a regional cinema and content operator that delivers enriching cinema experiences, the auditoriums feature state-of-the-art cinematic technologies including multi-dimensional Dolby Atmos surround sound technology, 4DX, ScreenX, D-BOX motion seats, and more across Malaysia. Its 21-screen GSC Mid Valley Megamall holds the record for being the largest multiplex in Southeast Asia, and is the only cinema in the region equipped with an Onyx 3D Cinema LED screen.

History[]

Golden Screen Cinemas was founded in 1987 under the name Golden Communications Circuit, a joint venture between Hong Kong's Golden Harvest and the Malaysian conglomerate PPB Group, the latter of whom operated a small set of Malaysian cinemas leased from Shaw Brothers Studio.^[1] After a January 1988 merger between Golden Communications (GC) Circuit and the Malaysian branch of Cathay Organisation, the company was renamed Golden Screen Cinemas.^[2]

Overview[]

As of December 2021, GSC has 504 screens in 55 locations throughout Malaysia.^[3] Respective Malaysian states with GSC cinemas are Johor (3), Kedah (2), Kuala Lumpur (8), Melaka (2), Negeri Sembilan (2), Pahang (3), Penang (3), Perak (1), Putrajaya (2), Sabah (2), Sarawak (2) and Selangor (8).

Cinema Experience[]

GSC has certain cinema halls called "Cinema Experiences" that have special features.^[4]

GSC Lite[]

4DX[]

4DX halls are auditoriums that employ motion enabled chairs; these chairs create strong vibrations and sensations, as well as environmental controls for simulated weather conditions, such as lightning, rain, flashing (strobe) lights, fog, and strong scents.^[5]

MX4D[]

MX4D is a 4D film presentation system developed by the American company MediaMation that allows a film to be augmented with environmental effects, such as motion, odors, and humidity. It uses theater seats which tilt forward, backward, and to the side in synchronization with onscreen motion, as well as air blasts, tactile effects, and other technology.^[6]

AURUM[]

GSC's "AURUM" cinematic experience includes luxury recliners, private cabins, individualised services, continental dining. Each AURUM ticket offers moviegoers a food delivered directly to their seats; tickets also include a private screening for up to 20 people, as well as a built-in karaoke system.^[7]

D-BOX[]

D-BOX theatres incorporate movement through chairs during screenings.^[8]

DOLBY ATMOS[]

DOLBY ATMOS specialises in increased sound quality. The hall allows sound to move throughout the theatre, to emulate natural and lifelike audio effects. The experience employs up to 64 speakers.^[9]

GSC BiG[]

GSC BiG has larger screen, sound & experience with 4K Barco projectors and Dolby Atmos surround sound.

GSC MAXX[]

GSC MAXX incorporates dual digital projectors, an active polarized 3D system, and Dolby CP850 sound processes.^[10]

Gold Class[]

Gold Class auditoriums come with accompanying lounges and toilets, reclining seats, and a table for every two seats.^[11]

IMAX[]

IMAX features immersive audio combined with high definition images.^[12]

Onyx[]

The Onyx cinematic experience features ultra-sharp, high-definition content on the silver screen, with an accompanying LED theatre display. It is the world's first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display. Onyx Halls are equipped with JBL by HARMAN Professional Solutions audio technology.^[13]

Premiere Class[]

Premiere Class experiences have spacious seats, trays, lounges, and toilets.^[14]

Play+[]

PlayPlus is a family and child-friendly service.^[15]

Screen X[]

Screen X provides a 270° viewing experience.^[16]

THX[]

THX is known for its architectural design, acoustics, sound isolation, and audio-visual equipment performance.^[17]

See also[]

• Lotus Five Star
• TGV Cinemas
• MBO Cinemas
• List of cinemas in Malaysia

References[]

External links[]

• GSC Official Website