Google Marketing Platform
Developer(s) | |
---|---|
Initial release | July 24, 2018 |
Predecessor | DoubleClick |
Type | Digital marketing, Online advertising, Web analytics |
Website | marketingplatform |
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched in July 24, 2018.[1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on Internet.[5]
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.[6]
Services[]
Google Marketing Platform includes the following services:
- (demand-side platform)
- (search advertising)
- Google Analytics (web analytics)
- Google Tag Manager (tag management)
- Google Optimize (web analytics)
- Google Data Studio (web analytics)
- Google Surveys (market research)
References[]
- ^ "Introducing Google Marketing Platform". support.google.com. July 24, 2018. Retrieved April 28, 2021.
- ^ a b "Google rebrands its ad lineup, with AdWords becoming Google Ads". techcrunch.com. June 26, 2018. Retrieved April 28, 2021.
- ^ a b "Google Killing Off DoubleClick, AdWords Names in Rebranding of Ad Products". variety.com. June 27, 2018. Retrieved April 28, 2021.
- ^ a b "These are the new names for Google's advertising software". cnbc.com. June 27, 2018. Retrieved April 28, 2021.
- ^ "U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers". reuters.com. June 3, 2019. Retrieved April 28, 2021.
- ^ "Google retires DoubleClick, AdWords brand names". reuters.com. June 26, 2018. Retrieved April 28, 2021.
External links[]
- Google services
- Digital marketing
- Web analytics