Grace Beverley

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Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) February 16, 1997 (age 24)
London, England
Occupation
  • influencer
  • entrepreneur
Known for
  • TALA
  • Shreddy

Grace Margaret Beverley, known by her online moniker GraceFitUK, is a social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy.[1][better source needed] Having amassed a considerable following on personal social media accounts as a student under the name GraceFitUK, Beverley's involvement in TALA and Shreddy began when she was an undergraduate at St Peter's College, Oxford.[2]

Early life and education[]

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria, a curator (daughter of multimillionaire property developer Sir Nigel Broackes),[3][4][5] and Peter Beverley.[6] She is the third of four daughters.[6]

Beverley attended St Paul's Girls' School[7] and as a teenager was Dean's Chorister (head chorister) at Salisbury Cathedral.[6] She went on to gain a choral scholarship at St Peter's College, Oxford,[7] where she studied music as an undergraduate, graduating in 2019.[8]

Career[]

Social media influencer[]

Beverley's social media accounts- including on YouTube and Instagram-[9] under the name of GraceFitUK, as a "lifestyle vlogger" with a focus on fitness and veganism,[10][11] enabled her to sell workout and diet guides to her fanbase, as well as led to her working with fitness company Gymshark.[12] With the support of Genflow, an influencer brand-building company,[13][14] Beverley established two companies, TALA and Shreddy.

TALA and Shreddy[]

TALA is a clothing brand that markets itself as providing sustainably made clothing.[15] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts,[15] and it promotes itself as a transparent and affordable option for sustainable and high quality activewear. It was launched in 2019 and turned over £6.2 million in its first year.[16][better source needed] Beverley is the founder and current CEO.[17]

Shreddy is a fitness tech and equipment brand. Users pay a monthly fee to access exercise classes and meal plans on the app according to their preferences and goals, and can buy branded equipment required to complete the classes.[18] Beverley is the founder and current CEO.[19]

Some equipment now sold under the Shreddy umbrella brand was originally designed for one of Beverley's previous businesses, B_ND, which focussed on retailing resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[20][21]

Publications[]

Beverley's first book, Working Hard, Hardly Working: how to achieve more, stress less and feel fulfilled, was published in April 2021.[22]

References[]

  1. ^ "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND - BALANCE". balance.media. Retrieved 2021-01-08.
  2. ^ "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com. Retrieved 2021-01-03.
  3. ^ "Inside Grace Beverley's life, her parents, her struggle against sexism, and her boyfriend". January 28, 2021.
  4. ^ "Broackes, Sir Nigel (1934–1999), financier and industrialist". Oxford Dictionary of National Biography.
  5. ^ New York Times Biographical Service, vol. 30, New York Times, Arno Press, 1999, p. 1595
  6. ^ a b c "SALISBURY: The Beverley sisters". www.churchtimes.co.uk. Retrieved 2021-01-03.
  7. ^ a b Chandler-Wilde, Helen (2020-01-30). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 2021-01-03.
  8. ^ "Grace Beverley: The 22-year-old taking on the gym wear world". BBC News. 2019-12-29. Retrieved 2021-01-03.
  9. ^ "Meet the 30 most famous YouTube and Instagram stars you've never heard of". September 22, 2018 – via www.telegraph.co.uk.
  10. ^ "Grace Beverley: The 22-year-old taking on the gym wear world". December 29, 2019 – via www.bbc.co.uk.
  11. ^ "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com.
  12. ^ "GraceFitUk | Grace Beverley Gymshark Athlete | Shop Now". Gymshark ROW.
  13. ^ "Genflow nabs $11M investment from BGF".
  14. ^ "Why influencers are launching bikinis and sundresses mid-lockdown". March 31, 2020.
  15. ^ a b Campbell, Maeve (2019-07-08). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". living. Retrieved 2021-01-03.
  16. ^ Pavlova, Victoria. "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 2021-01-03.
  17. ^ "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-01-03.
  18. ^ "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 2021-01-03.
  19. ^ "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 2021-01-03.
  20. ^ Mills, Sasha (2020-11-17). "In Conversation with Grace Beverley". Cherwell. Retrieved 2021-01-03.
  21. ^ "@gracebeverley • Instagram". www.instagram.com. Retrieved 2021-01-03.
  22. ^ Beverley, Grace. "Working Hard, Hardly Working". www.penguin.co.uk. Retrieved 2021-01-03.
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