Great Singapore Sale

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The Great Singapore Sale
FrequencyAnnually
Location(s)Island-wide
Years active1994-present
Inaugurated31 May 1994; 27 years ago (1994-05-31)
Next event6 June 2021 - 7 July 2021 (Lazada GSS)
Websitewww.lazada.sg/great-singapore-sale

The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore.[1] Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,[2] and co-organised by stores and malls to promote the tourism industry in Singapore.

In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers[3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013.[4]

In 2020, due to the circuit breaker measures as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale was cancelled on 3 May and moved online as e-GSS from 24 August, making it the first online GSS in its 26-year-run.[5]

In 2021, The Great Singapore Sale teamed up with online shopping platform Lazada Group[6] and transformed the retail scene.

References[]

  1. ^ YourSingapore.com - Great Singapore Sale
  2. ^ Singapore Retailers Association Archived 2007-07-15 at the Wayback Machine
  3. ^ Great Singapore Sale Shopping Trail with FEVO – the Prepaid MasterCard Archived 2014-01-01 at the Wayback Machine
  4. ^ US$1.5 Billion Spent By MasterCard Cardholders During Great Singapore Sale 2013 Archived 2014-01-01 at the Wayback Machine
  5. ^ Tay, Tiffany Fumiko (4 May 2020). "Great Singapore Sale cancelled this year amid Covid-19 outbreak". The Straits Times. Retrieved 23 May 2020.
  6. ^ Tamg, See Kit (12 May 2021). "Great Singapore Sale teams up with Lazada; says move is 'timely' amid return to Phase 2 restrictions". Channel News Asia. Retrieved 30 June 2021.

External links[]

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