Head in the Clouds Festival

From Wikipedia, the free encyclopedia
Head in the Clouds Festival
GenreHip Hop, R&B
FrequencyAnnual
Location(s)
    • United States:
    • Los Angeles
Inaugurated2018
Founders88rising
Website[1]

Head in the Clouds Festival is an annual music festival organized by 88rising. The lineups feature musical artists across the Asian diaspora.

Background[]

In 2015, Jaeson Ma and Sean Miyashiro founded 88rising[1][2][3][4] as a music collective and management company geared towards representing artists from the Asian disapora.[5][6][7] Over two years, they began managing a small stable of Asian rappers focused on forming a hip hop collective.[7] Their first performance took place in 2017 in Los Angeles with Rich Brian, Joji, and Keith Ape all performing live and the Higher Brothers streaming from Chengdu.[8] The collective then embarked on a Double Happiness tour in February 2018, demonstrating the demand for Asian rap performances in the United States.[9]

2018[]

On September 22, 2018, 88rising presented its inaugural Head In The Clouds Festival at the Los Angeles State Historic Park. The lineup included acts based in North American and Asian music industries, including Rich Brian, Joji, Keith Ape, Niki, Higher Brothers, Dumbfoundead, and others. [10] Japanese rapper Kohh made their debut United States performance.[11]

2019[]

On August 17, 2019, 88rising held their second annual Head in the Clouds music festival at Los Angeles State Historic Park.[12] The lineup included the return of Rich Brian, Joji, Higher Brothers, Niki, and Dumbfoundead.[12] The festival also included artists established in the South Korean music industry, including iKON, Jackson Wang, and DPR Live.[13] Local food festival organizer 626 Night Market coordinated food offerings.[13] Outlets began referring to the festival as the "Asian Coachella".[14][15]

2020[]

88rising had planned for the 2020 Head in the Clouds festival to take place in the JIExpo Kemayoran of Jakarta, Indonesia on March 2020, with a lineup including DAY6 and Chung Ha as well as label members, Rich Brian, Niki, Joji, Higher Brothers, Stephanie Poetri, August08, and Dumbfoundead.[16] It was eventually canceled due to the COVID-19 pandemic.[17] In its place, 88rising held a free online concert called the "Asia Rising Forever Festival" to raise charitable funds for the purpose of combating the raise of anti-Asian sentiment.[18]

2021[]

For 2021, 88rising announced they would return to hosting live audiences and would hold the festival over the weekend of November 6 and 7 at Brookside at the Rose Bowl.[19] It would be organized by Goldenvoice, the promoters for Coachella.[19] The lineup included Saweetie, CL, Japanese Breakfast, Beabadoobee, Umi, the Linda Lindas, eaJ, Joji, Niki, and Rich Brian.[20]

References[]

  1. ^ "How 88rising Took Rich Brian From Meme To Mainstream". Genius. Retrieved January 4, 2020.
  2. ^ Frater, Patrick (June 1, 2017). "WPP Buys Into Asian Content Platform 88rising". Variety. Retrieved November 18, 2021.
  3. ^ Woo, Amaris. "88rising Tour Comes to San Francisco | The Pacifican". Archived from the original on September 13, 2019. Retrieved November 18, 2021.
  4. ^ Green, Dylan "CineMasai". "8 Most Influential Internet Rap Collectives of the 2010s". DJBooth. Retrieved November 18, 2021.
  5. ^ Leonard, Devin (December 5, 2017). "The Man Who Sold the World on Asian Hip-Hop". Bloomberg. Retrieved July 30, 2018.
  6. ^ Kenfe, Senay (August 3, 2015). "Get to Know Emerging Hip-Hop & Future Music Collective CXSHXNLY". The Hundreds. Retrieved November 18, 2021.
  7. ^ a b Diep, Eric (August 12, 2015). "Dumbfoundead On the Future of Asians in Hip Hop". Mass Appeal. Archived from the original on August 6, 2018. Retrieved November 18, 2021.
  8. ^ "BOILER ROOM". BOILER ROOM. Retrieved November 19, 2021.
  9. ^ "Rich Brian and the Double Happiness tour brings rising Asian rap to L.A." Los Angeles Times. February 10, 2018. Retrieved November 19, 2021.
  10. ^ {{cite web|url=https://www.billboard.com/photos/8476926/88rising-head-in-the-clouds-fest-photos%7Ctitle=The Asian Hip-Hop Festival You Need to Know: On the Scene at 88Rising|website=Billboard|access-date=November 18, 2021}
  11. ^ "88rising's quest to find a Japanese hip-hop sensation". The Japan Times. January 23, 2019. Retrieved July 26, 2020.
  12. ^ a b "88Rising's Head In The Clouds Fest Announces 2019 Lineup: Exclusive". Billboard – Billboard (in Italian). Retrieved November 19, 2021.
  13. ^ a b "Head In The Clouds 2019 Festival Adds Jackson Wang & More: Exclusive". Billboard – Billboard. Retrieved November 19, 2021.
  14. ^ Stuart, Gwynedd (August 17, 2019). "Head in the Clouds, aka the "Asian Coachella," Returns for Another Year of Representation". Los Angeles Magazine. Retrieved November 19, 2021.
  15. ^ Chan, Tim (August 19, 2019). "Head in the Clouds: Rich Brian, K-Pop Group iKON at 'Asian Coachella'". Rolling Stone. Retrieved November 19, 2021.
  16. ^ "HEAD IN THE CLOUDS JAKARTA – The Seoul Story". The Seoul Story – Connecting K-pop Fans In Asia Since 2011. Retrieved November 19, 2021.
  17. ^ "88 rising refund". bandwagon asia – Connecting K-pop Fans In Asia Since 2011. Retrieved November 19, 2021.
  18. ^ Benjamin, Jeff (April 29, 2020). "88rising Taps Top Talent & Twitter For Asia Rising Forever Livestream Fest". Forbes. Retrieved May 1, 2020.
  19. ^ a b "From Saweetie to the Linda Lindas, this fall's must-see music fest could be Head in the Clouds". Los Angeles Times. August 25, 2021. Archived from the original on November 8, 2021. Retrieved November 19, 2021.
  20. ^ Anderson, Shanicka (November 11, 2021). "Head In The Clouds is the biggest festival you haven't heard of (yet)". The A.V. Club. Retrieved November 19, 2021.
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