Header bidding
Header bidding is a programmatic advertising technique in which publishers bid on multiple advertising exchanges in real time.[1] Google has been reported to have referred internally to header bidding as an "existential threat".[2][3][4]
References[]
- ^ Bilton, Ricardo (August 18, 2015). "WTF is header bidding?". Digiday. Retrieved 2021-11-06.
{{cite web}}
: CS1 maint: url-status (link) - ^ Gooding, Sarah (November 5, 2021). "AMP Has Irreparably Damaged Publishers' Trust in Google-led Initiatives". WP Tavern. Retrieved 2021-11-06.
{{cite web}}
: CS1 maint: url-status (link) - ^ Joseph, Seb (October 27, 2021). "Ad execs dismayed, but not surprised, by tactics Google allegedly used". Digiday. Retrieved 2021-11-06.
{{cite web}}
: CS1 maint: url-status (link) - ^ Wakabayashi, Daisuke; Hsu, Tiffany (2021-01-17). "Behind a Secret Deal Between Google and Facebook". The New York Times. ISSN 0362-4331. Retrieved 2021-11-06.
Categories:
- Online advertising methods
- Advertising stubs
- Internet stubs