Hi High

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"Hi High"
Single by Loona
from the EP [+ +]
Language
  • Korean
ReleasedAugust 20, 2018 (2018-08-20)
Genre
Length3:16
Label
Songwriter(s)
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
Producer(s)
  • Jaden Jeong
  • GDLO
  • Hwang Hyun (MonoTree)
  • Mayu Wakisaka
Loona singles chronology
"Favorite"
(2018) 		"Hi High"
(2018) 		"Butterfly"
(2019)
Music video
"Hi High" on YouTube

"Hi High" is a song recorded by South Korean girl group Loona. It was released on August 20, 2018, as the title track of Loona's EP [+ +], by Blockberry Creative.[1] It is the second single released by Loona as a full twelve-member group.[2]

Composition[]

The lyrics were written by Jaden Jeong, MonoTree's GDLO, and MonoTree's Hwang Hyun. The music was composed by Mayu Wakisaka, MonoTree's GDLO, and MonoTree's Hwang Hyun.[3] According to Loona, "Hi High" has the double meaning of saying hi to the now-complete lineup of the 12 members in addition to representing Loona's goal of climbing to the top of the music scene.[4] It can also been seen as a reference to the LOONAverse, as all 12 girls, or 3 'worlds' come together.

Billboard described "Hi High" as a "bright electro-pop song full of quirky beats and synths" with an "upbeat chorus".[2] Furthermore, Billboard stated that the "track picks up and drops momentum frequently", allowing it to highlight the different singing styles of each member of Loona.[2] The Kpop Herald also commented on how the song "delivers the bubbly energy of the band",[1] and TenAsia similarly characterized the song as energetic.[5] Hong Dam-young's album review in The Korea Herald remarked that "Hi High" is fast-paced with a "vivacious tempo and explosive vocals."[6] However, Hong criticized the writing of the song's lyrics as a "major drawback" due to some of its "silly lines".[6]

Background and release[]

A teaser for the music video of the song was released on August 17, 2018, and showed the members of Loona running towards somewhere.[7][8] Various teaser images were also revealed in the lead up to the album's release.[7] On August 20, "Hi High" was released alongside the album + + as its title track.[1]

Commercial performance[]

"Hi High" peaked at number 11 on the US World Digital Songs Sales, marking their second consecutive entry on the chart as a full group.[9]

Music video[]

The song's release on August 20, 2018, was accompanied by a music video that was directed by the production company Digipedi, which also worked on many of Loona's previous music videos, including for "Favorite".[2] The video is colorful and depicts the members of Loona each dressed in a schoolgirl style, dancing and running.[1][2] At the end of the video, Loona member HeeJin jumps upward toward the sky, portraying a sense of positivity and enthusiasm.[10]

The music video reached three million views in three days after its debut,[11] and it later surpassed ten million views eight days after its debut.[10][12]

Charts[]

Chart Peak
position
US World (Billboard)[13][9] 11

Release history[]

Region Date Format Label
Various August 20, 2018 Digital download
streaming 		Blockberry Creative

References[]

  1. ^ Jump up to: a b c d "Loona hopes to become 'rookies of year' with debut EP 'Plus Plus'". The Kpop Herald. 2018-08-20. Retrieved 2018-11-26.
  2. ^ Jump up to: a b c d e "Loona Marks Formal Start Of K-Pop Career With Video For Vibrant Electro-Pop Single 'Hi High': Watch". Billboard. Retrieved 2018-11-26.
  3. ^ "곡 정보 - Hi High". www.melon.com (in Korean). Retrieved 2018-11-26.
  4. ^ 박보람 (2018-08-20). "K-pop girl band Loona launches official debut album with full lineup". Yonhap News Agency. Retrieved 2018-11-26.
  5. ^ 우빈 (2018-08-29). "걸그룹 이달의 소녀, 방탄소년단 이어 美 빌보드 월드 앨범 차트 4위 랭크". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  6. ^ Jump up to: a b Hong, Dam-young (2018-08-22). "[Album review] Loona's debut EP was worth the wait". The Korea Herald. Retrieved 2018-11-26.
  7. ^ Jump up to: a b "Loona Announces First Formal Single 'Hi High': Watch a Teaser". Billboard. 2018-08-17. Retrieved 2018-11-26.
  8. ^ 우빈 (2018-08-17). "이달의 소녀, 완전체 데뷔곡 '하이 하이' 티저 공개…'소녀들의 에너지'". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  9. ^ Jump up to: a b "LOONA Doubles Their Best U.S. Sales Week With Second Album Release". Billboard. Retrieved 2019-03-05.
  10. ^ Jump up to: a b Yim, Hyun-su (2018-08-28). "Loona emerges as a promising girl band". The Kpop Herald. Retrieved 2018-11-26.
  11. ^ 김수경 (2018-08-24). "��달의 소녀, '하이 하이' M/V 300만 돌파…"매일이 기록"". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  12. ^ 편집국 (2018-08-28). "이달의 소녀, 유튜브 통합 조회수 1억 돌파". TenAsia (텐아시아) (in Korean). Retrieved 2018-12-02.
  13. ^ "Billboard World Digital Song Sales Chart". Billboard. September 1, 2018.
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