Hope (cigarette)

Hope

A Japanese pack of Hope cigarettes, with a text warning displayed
Product type	Cigarette
Owner	Japan Tobacco (Japan)
Produced by	Japan Tobacco (Japan)
Country	Empire of Japan
Introduced	1931; 91 years ago (1931)
Discontinued	September 1940, re-introduced in July 1, 1957; 64 years ago (July 1, 1957)
Markets	Empire of Japan, Japan[1][2]
Previous owners	Japan Monopoly Corporation
Tagline	"A new cigarette that made use of your dreams", "Persistent from the core", "SHORT IS GOOD", "HPM", "Choose! It was fun!" (Japan) "Enjoy the great Hope freshness", "The largest selling luxury cigarette in the country". (Philippines)

Hope is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.

History[]

Hope is a long-selling product familiar with the names of "Short Hope" and "Shoppo" (it is the official product name to put the number of entries per package in parentheses). There was a Hope brand with a similar name which was introduced in 1931 and existed until September 1940, after Emperor Hirohito forbade any foreign-named brands, Hope was relaunched in 1957, but it is not related to the pre-war Hope.^[3] It is the counterpart to Peace cigarettes^[4][5][6]

Package[]

The bow and arrow of the package design are images of the bow and arrow used by the Roman mythical figure Cupid. The color of the bow and arrow and the brand name are navy blue, light uses the colour red, super light uses the colour monotone and menthol uses the colour green.

The design of Hope has a smaller proportion of letters of "HOPE" of the logotype compared to the originally released packs, the proportion such as the serif portion is thick (minor change in mid November 1995, at the same time tar / nicotine value was 15 mg and 1.3 mg and was changed to 14 mg and 1.2 mg). Although other warning texts were inserted, it basically has kept the image since the introduction of the brand in 1957. This package was designed by Shirozu Shiozuka.

Hope Light was also released and, at the time of its launch, was adopted with a different design, unified design at the minor change of Hope in November 1995 (at the same time tar / nicotine values went from 11 mg of tar and 1.0 mg of nicotine to 9 mg of tar and 0.8 mg of nicotine), and the Super Lights and Menthol variants released after were basically the same as Hope, except that the color of the bow and arrow were different. Later, in September 2009, the Super Light was changed, instead of featuring the traditional silver arrows, it featured monotone to craft tones, and in October of that year the Light and Menthol variants also complied with the Super Light as it was renewed to a craft style package. At the same time, the Light adopted a charcoal filter and the taste had been changed.

The pack design was once again changed in February 2014,^[7] based on the design of Hope, the bow and arrow would be arranged in three dimensions and a shadow would be placed in the character of "HOPE". The design was once again unified with all 4 variants.

"Hope Dry Gold" which was released for a limited time from April 2014 (the whole pack was gold) as well as "Hope Sour Red" (which had an entirely red pack)^[8] which was also released for a limited time from November 2014. "Hope Hot Black" (which has an entirely black pack) and "Hope Passion Yellow" (the pack is entirely yellow) were also released for a limited time.^[9] The basic design is the same for other models, however, "Hot Black" and "Passion Yellow" were designed on the left side.

In addition, in the inner pack other than Hope, before the renewal in February 2014, a different illustration was drawn depending on the issue. For example, there was a hidden playful spirit such as a drawing of a drawing that a Samurai draws a bow and arrow, and a hand of a scissors was drawn. Cardboard was embossed in the initial package (different wrapping paper also varied depending on the brand name).

Products[]

Below are all the variants of Hope cigarettes, with the levels of tar and nicotine included.

Hope (20), which was once sold, was a soft package with a long size (later king size). It is known as "Long Hope". The mark of the bow and arrow of the package is red, close to vermillion and is slightly smaller than the current Hope. In addition, the logo type of this package is the difference between the normal one is Roman body "HOPE", and the difference is seen that it the "Century Gothic" and "hope". Despite the fact that all current Hope variants are of the same regular size, it is called "short hope" because of the existence of this former Hope (20). Nakajima's writers also love it, and they also appear during the work.

Hope (Philippines)[]

In the Philippines, Hope is a brand owned by Fortune Tobacco Corporation and is manufactured and distributed by PMFTC, Inc. It is unrelated to Japan Tobacco's Hope brand, although the Philippine brand renders the Hope brand name in a similar typeface. It sold as a mentholated cigarette in 100-mm and 85-mm sticks. It is labelled with the word "Luxury" beneath the Hope brand name.

The brand was advertised on the basis of "mentholated freshness". The television commercials showed foreign talents engaged in exhilarating Western leisure activities like sky-diving, wakeboarding and boat racing to drive home the "freshness" story. The commercials were made even more popular with its jingle, sang by a 21-year-old Claire de la Fuente, a Karen Carpenter sound-alike.^[10] The advertisements lasted from the 1970s until 2006. Since 1 January 2007, all tobacco advertising on radio and television has since been banned.^[11][12]

See also[]

• Smoking in Japan
• Fashion brands

References[]