Hotels.com

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Hotels.com LP
FormerlyHotel Reservations Network
TypeLimited partnership
IndustryHotel booking service
Founded1991; 30 years ago (1991) in Dallas, Texas, United States
FounderDavid Litman
Robert Diener
Headquarters
Dallas, Texas
,
United States
Key people
Adam Jay (President)
ParentExpedia Group
Websitewww.hotels.com

Hotels.com is a website for booking hotel rooms online and by telephone. The company has 85 websites in 34 languages, and lists over 325,000 hotels in approximately 19,000 locations. Its inventory includes hotels and B&Bs, and some condos and other types of commercial lodging. Hotels.com was established in 1991 as the Hotel Reservations Network (HRN). In 2001, it became part of Expedia, Inc. and in 2002, changed its name to Hotels.com. The company is operated by Hotels.com LP, a limited partnership located in Dallas, Texas, in the United States.

History[]

Old logo of Hotels.com used from 2002 to 2008
Hotels.com RusLine CRJ100 logojet at Pulkovo Airport (2017)

Hotels.com was established in 1991 by David Litman and Robert Diener as the Hotel Reservations Network (HRN), providing hotel booking via a toll-free phone number in the United States.[1] In 2001, the company was acquired by USA Networks Inc (USAI) which also acquired a controlling interest in Expedia, the online travel booking company.

After buying the domain name for approximately US$11m,[2] HRN changed its name in 2002 to Hotels.com and launched the offline brand 1-800-2-Hotels as well as allowing hotel bookings on line. There followed a period of rapid international expansion with 29 sites added over the next two years. In 2003, USAI was renamed InterActiveCorp (IAC). In 2005 IAC separated its travel business under the name Expedia Inc. Hotels.com then became an operating company of Expedia Inc.[3]

International growth since 2002 has included web sites for North, Central and South America, Europe, Australia, Japan, China and the Pacific Rim, the Middle East and South Africa. Web sites for Indonesia and Vietnam launched in 2011. Customers in all countries can book online or by phoning one of the multilingual call centres. Calls are both toll-free and paid, depending on the country of booking.[3]

In 2011, Hotels.com launched an iPad application and updated its mobile phone product on iPhone and Android.[4]

On December 1, 2016, Hotels.com took over Venere.com (another Expedia owned company).

U.S. disability rights infringement[]

In May 2007, Hotels.com was subject to a class action complaint (Smith v. Hotels.com L.P., California Superior Court, Alameda County, Case No. RG07327029) brought against them for “ongoing discrimination against persons with mobility disabilities who desire to, but cannot, use Hotels.com’s worldwide reservation network to make reservations for hotel rooms”.[5] The company denied the accusation and opposed the action, but was found guilty on one count of infringing California’s Unruh Civil Rights Act, and on one count in violation of Unfair Competition Law. Hotels.com then agreed to provide suitable accessibility information about hotels sold on its website.[6]

Privacy concerns[]

In February 2019, TechCrunch reported that the Hotels.com mobile app in the iOS App Store was using session-replay functionality from Israeli firm Glassbox, to record users' activities and send the data to Expedia servers without users' informed consent, compromising users' privacy and contravening the rules of the iOS App Store.[7][8]

Loyalty program[]

Like its competitors (such as Agoda), Hotels.com has a loyalty program.[9] This allows customers to claim discounts on most, but not all, hotels, regardless of hotel chain or type.[10] For every 10 nights stayed at hotels booked with hotels.com, customers can claim a price reduction on a subsequent booking. This reduction is equivalent to the average amount paid for those nights. The reduction does not reduce taxes and fees payments and the accumulated nights are limited to 12 months only if there is no activity in the account, and some other restrictions apply. [11] The program is called "Hotels.com Rewards" (formerly "Welcome Rewards") and launched in the US, Canada and much of Latin America in 2008. It then extended to the UK and Australia in 2010, and to more than 40 additional countries in 2011.

Hotel Price Index[]

Starting 2004, Hotels.com has published a twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index based on the prices paid per room by its customers using a weighted average based on the number of rooms sold in each of the markets in which it operates.[12] Information includes notable price changes and comparisons between destinations, hotel types, and other price-related analyses for the previous six months.[13] The Hotel Price Index is published both digitally and in print, and is aimed at journalists, the media, and hoteliers as part of its public relations.

Advertising[]

Clockwise from top left: Smart (2009), Smart (2012) and Captain Obvious
"Captain Obvious" redirects here. For a dictionary definition of the term, see wikt:Captain Obvious.

Ed Helms voiced the character "Smart" in Hotels.com advertisements.[14] In 2012, the character was changed from clay animation to CGI.[15] The company's advertising slogan was originally "Smart. So Smart"[16] before being changed to "Be Smart. Book Smart".[17]

In 2014, Hotels.com introduced the character "Captain Obvious", portrayed by actor Brandon Moynihan, who makes self-evident comments with the aim of communicating that Hotels.com is the obvious choice.[18] The campaign was devised by the ad firm Crispin Porter + Bogusky.[19] Moynihan said in an interview "Hotels.com has a great self awareness and they're not afraid to push the envelope with the crazy stuff I get to do as Captain Obvious".[20] Notable advertisements include one where he runs for president,[21] a La La Land inspired ad[22] and an ad where Captain Obvious meets his future self.[23] In 2018, Captain Obvious featured in Channel 4's ad blocking campaign.[24] In 2019, Captain Obvious appeared as a DJ in an episode of Four Weddings and a Funeral.[25]

Starting in the 2018-19 season, Hotels.com became the official global sponsor of UEFA Champions League along with Expedia.[26]

See also[]

References[]

  1. ^ "Cornell University". David S. Litman ’82 and Robert B. Diener ’82. Cornell Law School. Retrieved 16 December 2011.
  2. ^ "I bought Hotels.com name for $11m". BBC News. Retrieved 3 July 2015.
  3. ^ Jump up to: a b "Hotels.com Backgrounder". Hotels.com. Retrieved 30 December 2016.
  4. ^ Warman, Matt (15 December 2011). "Hotels.com app review". London: The Telegraph. Retrieved 16 December 2011.
  5. ^ "Class Action". Case Summary. Lawyers & Settlements. Retrieved 16 December 2011.
  6. ^ "Settlement Agreement". Court proceedings. Archived from the original on 22 November 2011. Retrieved 16 December 2011.
  7. ^ Whittaker, Zack (2019-02-06). "Many popular iPhone apps secretly record your screen without asking". TechCrunch. Archived from the original on 2019-02-06. Retrieved 2019-02-08.
  8. ^ Clover, Juli. "Some Popular iPhone Apps Secretly Record Your Screen for Analytics Purposes". MacRumors. Archived from the original on 2019-02-06. Retrieved 2019-02-08.
  9. ^ "Hotels.com Rewards". Hotels.com Rewards. Hotels.com. Retrieved 29 January 2016.
  10. ^ "Your welcome – Hotel.com's new loyalty rewards program really rewards". News. Money Saving Expert. Archived from the original on 9 September 2012. Retrieved 16 December 2011.
  11. ^ "Hotels.com Welcome Rewards "enhancements" announced". Travel blog. Boarding Area. Retrieved 16 December 2011.
  12. ^ "Hotel Price Index: Review of Global Prices, first half 2011". Hotel Price Index. Hotels.com. Archived from the original on 23 December 2011. Retrieved 16 December 2011.
  13. ^ "Hotels.com Hotel Price Index (HPI) Highlights Rising Hotel Prices in Emerging Destinations for American Travelers". Press Release. Market Watch. Retrieved 16 December 2011.
  14. ^ "Ed Helms Hotel.com ads". Officetally. 11 June 2009. Retrieved 21 August 2021.
  15. ^ "Hotels.com Gets a Makeover". Mom Central. Retrieved 21 August 2021.
  16. ^ "Hotels.com (Maybe Not So) Smart". Brandaide. 23 October 2011. Retrieved 21 August 2021.
  17. ^ "Hotels.com close to booking agency for social media brief". Prweek. 6 February 2020. Retrieved 21 August 2021.
  18. ^ Goldstein, Ian (31 May 2021). "Who Plays Captain Obvious In The Hotels.com Commercials?". Looper. Retrieved 21 August 2021.
  19. ^ Gianatasio, David (27 February 2014). "Hotels.com Recruits Captain Obvious, but Is One Gag Enough for a Campaign?". AdFreak. Adweek.com. Retrieved 16 December 2015.
  20. ^ McEvoy, Sophie (4 June 2021). "Why Hotels.com's Captain Obvious Looks So Familiar". The List. Retrieved 21 August 2021.
  21. ^ "Captain Obvious runs for president". Fox Business on YouTube. 11 March 2016. Retrieved 22 August 2021.
  22. ^ Stuart, Rebecca (13 May 2017). "Ad of the Day: Hotels.com mascot Captain Obvious stars in La La Land-style musical". The Drum. Retrieved 21 August 2021.
  23. ^ Taylor, Heather (17 November 2020). "Here's What Happens When Captain Obvious Meets Future Captain Obvious". Pop Icon. Retrieved 22 August 2021.
  24. ^ Tan, Emily (7 March 2018). "Hotels.com's Captain Obvious to 'block' ads on All 4". Campaign. Retrieved 21 August 2021.
  25. ^ "HOTELS.COM: A FREE HONEYMOON? THERE'S JUST ONE LITTLE CONDITION". The Stable. 16 August 2019. Retrieved 21 August 2021.
  26. ^ "Expedia Group To Become Official UEFA Champions League Sponsor". PR Newswire. 15 August 2018.

External links[]

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