Hummel International
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Type | Subsidiary |
---|---|
Industry | Sports equipment |
Founded | 1923Hamburg, Germany | in
Founder | Albrech & Ludwig Messmer |
Headquarters | Aarhus , Denmark |
Area served | Worldwide |
Products | Sportswear, footwear |
Parent | Thornico Group[1] |
Website | hummel.net |
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]
Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]
Historical logo[]
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumble bee".
Sponsorships[]
The following teams and association are currently sponsored by Hummel:
Association football[]
National associations[]
Bahamas
Denmark
Greenland
Lithuania
Club teams[]
- Argentina
Barracas Central
Chacarita Juniors
Gimnasia y Esgrima La Plata
Quilmes AC
Temperley
- Belarus
- Australia
Sydney University
Capital Football
- Austria
FC Pinzgau Saalfelden
SV Ried
- Bulgaria
Minyor Pernik
Spartak Pleven
- Congo
- Denmark
Akademisk BK
Aarhus GF
AC Horsens
BK Marienlyst
Brabrand IF
Brøndby IF
FC Fredericia
FC Horsens
Greve
Jammerbugt FC
Kolding IF
Odense BK
Ringkøbing IF
Slagelse B&I
SønderjyskE
Vejle Boldklub
- England
Bristol City
Cambridge United
Charlton Athletic
Coventry City
Everton
Fleetwood Town[4]
Hashtag United
Oldham Athletic
Middlesbrough
Northampton Town
Southampton
- France
- Germany
1. FC Köln (from 2022–2023 season).
Hertha 03
VfB Lübeck
VfB Oldenburg
Wacker Burghausen
Weiche Flensburg
ZFC Meuselwitz
- Guatemala
- Hungary
Szeged-Csanád
Szolnoki MÁV
- Iceland
- India
- Japan
Fukushima United FC
Zweigen Kanazawa
- South Korea
Gyeongnam FC
Jeonbuk Hyundai Motors
Suwon FC
Ulsan Hyundai
- Lithuania
- Netherlands
De Graafschap
FC Emmen
- North Macedonia
- Northern Ireland
Crusaders
- Norway
Lyn Fotball
Odds Ballklubb
- Oman
- Poland
Garbarnia Kraków
GKS Tychy
Górnik Zabrze
Zagłębie Sosnowiec
- Portugal
C.D. Nacional
S.C. Braga
SC Vianense
Vitória Setúbal
- Qatar
- Scotland
Ayr United
Kilmarnock
Montrose
- Serbia
- Slovakia
FK Senica
- Spain
Alcoyano
Gimnàstic
Las Palmas
UE Costa Brava
Sabadell
Pobla de Mafumet
Real Murcia
Tenerife
UCAM Murcia
- Ukraine
Volyn Lutsk
- United States
Chattanooga FC
Florida Tropics
Forward Madison
Green Bay Voyageurs
Greenville Triumph SC
Hartford City
Iowa Raptors FC
Lane United
Milwaukee Torrent
PDX FC
Philadelphia Fury
SoCal SC
Stumptown Athletic
[7]
- Wales
Handball[]
National teams[]
Argentina
DR Congo
Egypt
Iran
Lithuania
North Macedonia
Montenegro
Netherlands
Norway
Romania
Serbia
Club teams[]
- Belgium
Initia Hasselt
- Croatia
- Czech Republic
HC Zlín
DHK Zora Olomouc
HK Lovosovice
SHC Maloměřice Brno
DHC Sokol Poruba
HC Britterm Veselí Nad Moravou
Talent Plzeň
TJ Lokomotiva Louny
Tatran Litovel
TJ Náchod
- Denmark
Aalborg Håndbold
Århus Håndbold
SK Aarhus (women's)
Team Esbjerg (women's)
SønderjyskE Håndbold
Mors-Thy Håndbold
Ringkøbing Håndbold (women's)
Team Tvis Holstebro
- France
- Germany
Bayer 04 Leverkusen (handball)
Eulen Ludwigshafen
Frisch Auf Göppingen
GWD Minden
Handball Hamburg
HSG Nordhorn-Lingen
SC Magdeburg
SG BBM Bietigheim
THW Kiel
TUSEM Essen
VfL Gummersbach
VfL Lübeck-Schwartau
- Hungary
Balassagyarmati Kábel
Békés-Drén KC
Budaörs (women's)
Csurgó
Dunaújvárosi Kohász (women's)
Fehérvár KC (women's)
Kecskemét (women's)
CYEB Mizse KC
Pénzügyőr (women's)
Siófok (women's)
K. Szeged SE (women's)
ARAGOTörökszentmiklósi KE
Vecsés SE-Él Team
- Iceland
- Lithuania
Granitas-karys
- Macedonia
- Montenegro
ZRK Buducnost (women's)
- Netherlands
Beekse Fusie Club
E&O
HV Volendam
Kras Volendam
- Norway
Nøtterøy Håndball
ØIF Arendal
Flint Tønsberg Håndball AL
Stord HK
Oppsal Håndball
Nordstrand Håndball
- Poland
- Romania
Măgura Cisnădie (women's)
HC Zalău (women's)
CSM Roman (women's)
CSM Slatina (women's)
Dunărea Călărași
CSU Suceava
CSM Focșani
- Slovakia
HC SPORTA Hlohovec
SKP Bratislava
- Slovenia
RK Cimos Koper
RK Gorenje Velenje
1.NLB leasing handball league
RK Trimo Trebnje
RK Krško
- Spain
Balonmano Sinfín
BM Puente Genil
BM Granollers
Quabit Guadalajara
- Sweden
IF GUIF
IFK Kristianstad
- Switzerland
HC KTV Altdorf
BSV Bern
LK Zug
Basel Regio
LC Brühl
- Tunisia
- Turkey
Rugby Union[]
Club teams[]
Wasps
Rugby League[]
National teams[]
Great Britain Rugby League Lions[8]
Club teams[]
Wigan Warriors[9]
Wakefield Trinity
Volleyball[]
National teams[]
Germany (From 2021)
Club teams[]
Draisma Dynamo Apeldoorn
Allianz MTV Stuttgart
Calcit Volley Kamnik
Other[]
Super League Referees
Esports[]
Teams[]
Hashtag United (from September 2021)[10]
Astralis (from September 2020)[10]
(from September 2020)[10]
Origen (from September 2020)[10]
Cycling[]
Teams[]
References[]
- ^ Jump up to: a b c d Hummel on Thornico website
- ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
- ^ Mohammedan Sporting Club signs kit deal with Hummel International bizbehindsports.com. Retrieved 21 July 2021
- ^ [1]
- ^ https://www.brooklyncityfc.org
- ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
- ^ Jump up to: a b c d "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer|home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.
External links[]
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- Clothing companies of Denmark
- Sporting goods manufacturers of Denmark
- Danish brands
- Sportswear brands
- Sporting goods brands
- Danish companies established in 1924