I Wouldn't Normally Do This Kind of Thing

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"I Wouldn't Normally Do This Kind of Thing"
I wouldn't normally do this kind of thing.jpg
Single by Pet Shop Boys
from the album Very
B-side
  • "Too Many People"
  • "Violence" (Haçienda Version)
Released29 November 1993 (1993-11-29)[1]
Recorded1992
GenreDance-pop
Length
  • 3:03 (album version)
  • 4:45 (Beatmasters 7-inch mix)
LabelParlophone
Songwriter(s)
Producer(s)Pet Shop Boys
Pet Shop Boys singles chronology
"Go West"
(1993) 		"I Wouldn't Normally Do This Kind of Thing"
(1993) 		"Liberation"
(1994)
Music video
"I Wouldn't Normally Do This Kind of Thing" on YouTube

"I Wouldn't Normally Do This Kind of Thing" is a song by English synth-pop duo Pet Shop Boys from their fifth studio album, Very (1993). The song describes a person normally hesitant to unwind and show his feelings, who—because of some event in his life—suddenly becomes willing to loosen up. It was released in the United Kingdom on 29 November 1993 as the album's third single, reaching number 13 on the UK Singles Chart. In the United States, where it was released in January 1994, it reached number two on the Billboard Hot Dance Club Play chart.

Critical reception[]

Larry Flick from Billboard wrote, "PSB's lauded "Very" project spawns another club winner as they combine their patented pop/disco electro-grooves with sharp, clever lyrics. The hook is quite memorable, while a plethora of trance-ish remixes is right in the pocket of current dance trends. Lively album version also is a total joy, and deserves more than a just cursory push from EMI's pop promotion department."[2] Alan Jones from Music Week gave it four out of five, picking it as "one of the standout tracks" of the album. He noted that it "is tweaked into even better shape by the Beatmasters and DJ Pierre, and judging from the artwork, the video should be a hoot." He also complimented it as "one of the hottest records of the winter."[3] James Hamilton from the magazine's RM Dance Update described it as "swirling pure disco".[4]

Remixes and b-sides[]

The song was extensively remixed by the Beatmasters for its release as a single, with a new intro replacing the house piano of the album version. Tennant and Lowe came to prefer aspects of this remix and particularly the new intro, playing it on their Electric tour and including a version of the song with it on their PopArt greatest hits compilation (see below).[5]

The single release was bolstered by a large amount of bonus material available across a wide range of formats, on top of the nine remixes commissioned. The main B-side is "Too Many People" (which itself was featured over the credits of the Daria episode entitled "Lane Miserables"), but the single also featured remixes of Please tracks "Violence" and "West End Girls".

Packaging[]

In the UK, the first CD single came in a rubber sleeve, that held both CD one and two. This was very similar to the packaging for Very Relentless.

As with the previous singles from Very, the duo donned new outfits for the single's promotional campaign. Chris featured in a blonde wig with a pink and white costume, while Neil was adorned in a brunette wig and darker clothing.

Robbie Williams version[]

A cover version of "I Wouldn't Normally Do This Kind of Thing" by Robbie Williams appeared as the B-side to his single "Let Me Entertain You" in 1998. His version of the song can also be heard in the US sitcom Friends in the episode entitled "The One with the Routine".

Track listings[]

Charts[]

References[]

  1. ^ "Single Releases" (PDF). Music Week. 27 November 1993. p. 27. Retrieved 25 June 2021.
  2. ^ Flick, Larry (22 January 1994). "Single Reviews" (PDF). Billboard. p. 61. Retrieved 16 March 2021.
  3. ^ Jones, Alan (4 December 1993). "Market Preview: Mainstream - Singles" (PDF). Music Week. p. 12. Retrieved 5 April 2021.
  4. ^ Hamilton, James (11 December 1993). "Dj directory" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). p. 7. Retrieved 5 April 2021.
  5. ^ "Live performance 2013". YouTube. Retrieved 17 November 2014.
  6. ^ "Australian-charts.com – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". ARIA Top 50 Singles. Retrieved 7 August 2019.
  7. ^ "Austriancharts.at – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in German). Ö3 Austria Top 40. Retrieved 7 August 2019.
  8. ^ "Ultratop.be – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Ultratop 50. Retrieved 7 August 2019.
  9. ^ "Top RPM Singles: Issue 2389." RPM. Library and Archives Canada. Retrieved 7 August 2019.
  10. ^ "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 11 no. 2. 8 January 1994. p. 11. OCLC 29800226 – via World Radio History.
  11. ^ Pennanen, Timo (2006). Sisältää hitin – levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Kustannusosakeyhtiö Otava. p. 233. ISBN 978-951-1-21053-5.
  12. ^ "Offiziellecharts.de – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in German). GfK Entertainment Charts. Retrieved 7 August 2019.
  13. ^ "Íslenski Listinn Topp 40 – Vikan 20._26.01.'94". DV (in Icelandic). 20 January 1994. p. 20. ISSN 1021-8254 – via Timarit.is.
  14. ^ "The Irish Charts – Search Results – I Wouldn't Normally Do This Kind of Thing". Irish Singles Chart. Retrieved 7 August 2019.
  15. ^ "Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Dutch Top 40. Retrieved 2 May 2020.
  16. ^ "Dutchcharts.nl – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing" (in Dutch). Single Top 100. Retrieved 7 August 2019.
  17. ^ "Swedishcharts.com – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". Singles Top 100. Retrieved 7 August 2019.
  18. ^ "Swisscharts.com – Pet Shop Boys – I Wouldn't Normally Do This Kind of Thing". Swiss Singles Chart. Retrieved 7 August 2019.
  19. ^ "Pet Shop Boys: Artist Chart History". Official Charts Company. Retrieved 2 May 2020.
  20. ^ "Dance Singles" (PDF). Music Week. 18 December 1993. p. 22. Retrieved 9 April 2021.
  21. ^ "Dance Singles" (PDF). Music Week. 8 January 1994. p. 12. Retrieved 4 May 2021.
  22. ^ "Pet Shop Boys Chart History (Dance Club Songs)". Billboard. Retrieved 7 August 2019.
  23. ^ "Pet Shop Boys Chart History (Dance Singles Sales)". Billboard. Retrieved 2 May 2020.
  24. ^ "The Year in Music – Hot Dance Music Club Play Singles". Billboard. Vol. 106 no. 52. 24 December 1994. p. YE-74. ISSN 0006-2510 – via Google Books.

External links[]

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