Idényt

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Idényt
CategoriesLifestyle magazine
FrequencyTen times per year
Circulation903,000
PublisherBenjamin Media
Year founded1978; 44 years ago (1978)
CompanyBonnier Group
CountryDenmark
Based inFrederiksberg, Copenhagen
LanguageDanish
WebsiteIdenyt

Idényt (meaning New Ideas in English) is a Danish language lifestyle magazine freely distributed to households. The magazine has been included in the Guinness Book of Records as the world's largest free magazine.[1]

History and profile[]

Idényt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] In 2002 Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media.[4] In 2009 Bonnier Group fully acquired both the publisher and the magazine.[5]

Previously Idényt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.[1] Gitte Højbjerg is the director of sales of the magazine.[4]

In 2001 Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]

See also[]

References[]

  1. ^ a b c d "Idényt - Enfocus Switch testimonial". enfocus. Archived from the original on 2 April 2015. Retrieved 29 March 2015.
  2. ^ a b c "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Retrieved 28 March 2015.
  3. ^ "Vi i Villa Shows the Way for Homeowners". Bonnier Group. 8 July 2010. Retrieved 29 March 2015.
  4. ^ a b "Media Kit. idényt". Benjamin Media. Retrieved 29 March 2015.
  5. ^ "Company history". Bonnier Publications. Retrieved 12 April 2015.
  6. ^ Europa World Year. Taylor & Francis. 2004. p. 1439. ISBN 978-1-85743-254-1.

External links[]

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