Il Makiage

From Wikipedia, the free encyclopedia
Il Makiage
TypePrivate
IndustryCosmetics
HeadquartersSoHo, New York City, United States
Key people
Oran Holtzman (CEO)
Websitewww.ilmakiage.com

Il Makiage is a tech-focused beauty brand based in New York, United States.[1][2][3] In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021.

Company overview[]

Il Makiage was founded in 1972 by New York-based makeup artist .[4][5]

In June 2017, L Catterton purchased a minority stake of the company for $29 million. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.[6][7]

Since launching, L Catterton has increased their investment to $44 million.[8]

Oran Holtzman is the present CEO of the company.[9]

Technology[]

The technology uses machine learning to match user's makeup foundation shade to skin tone using data from 700 different skin-tone combinations without seeing their face.[10][11] In November 2019, Il Makiage acquired Israeli artificial-intelligence company to integrate it with their machine learning programs.[12] In August 2021, the company acquired computer vision startup Voyage81 to further enhance their AI and machine learning capabilities.[13]

References[]

  1. ^ "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage". Metropolis. 2018-06-07. Retrieved 2019-11-14.
  2. ^ רבט, הגר (2019-10-23). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved 2019-11-14.
  3. ^ Ravet, Hagar (23 October 2019). "Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". CTECH - www.calcalistech.com. Retrieved 14 November 2019.
  4. ^ "Zaha Hadid Architects designs pop-up pavilion for Il Makiage". Archpaper.com. 2018-06-08. Retrieved 2019-11-14.
  5. ^ Chang, Lulu (2019-04-05). "This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color — it got mine right on the first try". Business Insider. Retrieved 2019-11-14.
  6. ^ "Il Makiage buys Israeli startup Missbeez". en.globes.co.il (in Hebrew). 2019-10-23. Retrieved 2019-11-14.
  7. ^ "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza". The Star Online. 2019-07-12. Retrieved 2019-11-14.
  8. ^ "Il Makiage U.K. Launch: Here's Everything You Need To Know About The Cult Beauty Brand". Forbes.com (in Hebrew). 2020-05-11. Retrieved 2020-05-11.
  9. ^ "L Catterton invests in Israeli cosmetics brand Il Makiage". en.globes.co.il (in Hebrew). 2017-06-05. Retrieved 2019-11-22.
  10. ^ רבט, הגר (2019-10-23). "חברת IL MAKIAGE רוכשת את הפעילות בישראל של הסטארט-אפ Missbeez". כלכליסט - www.calcalist.co.il. Retrieved 2019-11-22.
  11. ^ Denton, Elizabeth (2019-11-08). "Il Makiage Wants You to Say "F*ck, I'm Flawless" With New Concealer". StyleCaster. Retrieved 2019-11-22.
  12. ^ Garcia, Luis (2019-11-22). "L Catterton-backed Il Makiage Buys AI Startup NeoWize". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-16.
  13. ^ Tietjen, Alexa (2021-08-12). "Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch". WWD. Retrieved 2021-08-16.


Stub icon 1 Stub icon 2

This article about an Israeli company is a stub. You can help Wikipedia by .

  • v
  • t
Retrieved from ""