InStore Audio Network

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InStore Audio Network
TypePrivate
IndustryRetail Media
FoundedSalt Lake City, Utah
Headquarters13 Roszel Road, Princeton, New Jersey
ProductsDistribution of music & video
Number of employees
65
Websitewww.instoreaudionetwork.com

InStore Audio Network (also known as ISAN) is a retail media provider of narrowcast in-store music, in-store video content and audio advertising for delivery within supermarkets and drugstores.[1] InStore Audio Network's music programming is housed locally on a music server at each location, containing the music library, audio messages and ISAN's proprietary scheduling and delivery software.[2] This software enables each server to receive new audio ads and music playlists as often as necessary, transferred over the Internet.[3] The playlists dictate what will be played during the following week in that particular store so that every retail store can be customized with its own music and/or audio messages.[4][5] InStore Audio Network works with America's premier retailers to use audio (both music and messaging) for branding and marketing purposes in the shopping environment.

Clients[]

ISAN reports that it provides music and/or audio messages to over 22,000 supermarkets and pharmacies in the United States.[6] Its typically works with retailers who are national or regional in nature.[7] Included are stores owned by Ahold (including Giant Food Stores, Stop & Shop, Tops and Martin's), Albertsons (including Safeway and others), Kroger, Supervalu, Meijer and Southeastern Grocers,[8][9]

Competitors[]

InStore Audio Network directly competes with the following companies:

  • Muzak Holdings / DMX Music / Mood Media
  • PlayNetwork
  • CUSTOMtronics Sound
  • MTI Digital
  • Startle
  • Streamit

See also[]

References[]

  1. ^ "Pop Radio Acquires Instore Broadcasting Network". AllAccess.com. 2012-06-04. Retrieved 2014-08-26.
  2. ^ "Kroger launches digital signage / in-store TV network". Wirespring.com. 2005-08-22. Retrieved 2014-08-26.
  3. ^ "Breaking News - ABC Entertainement [sic] Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger". TheFutonCritic.com. Retrieved 2014-08-26.
  4. ^ "Duane Reade In-Store Video Ads Target NYC Media Buyers | News - Advertising Age". Adage.com. 2006-06-07. Retrieved 2014-08-26.
  5. ^ "PrincetonInfo". PrincetonInfo. 2006-03-15. Retrieved 2014-08-26.
  6. ^ "Gladstone Capital Corporation Invests $12.0 Million in InStore Audio Network - MCLEAN, Va., May 31, 2012 /PRNewswire/". Prnewswire.com. Retrieved 2014-08-26.
  7. ^ Think Strategically - Xavier Gimbert. 2011-05-31. Retrieved 2014-08-26 – via Google Books.
  8. ^ Cooper, Kent. "Bob Kasten Works Internationally in D.C. | Life After Congress : Roll Call Hill Life". Rollcall.com. Retrieved 2014-08-26.
  9. ^ "Rite Aid Marketing Resources Tool Kit FY2019". Rite Aid. p. 13. Retrieved 2018-09-17.

External links[]

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