Ink (company)

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Ink
IndustryTravel media
Inflight magazines
Trade publications
Founded1994
FounderMichael Keating
Simon Leslie
Headquarters
London
,
United Kingdom
Number of employees
420[1]
Websitewww.ink-global.com

Ink, or Ink Global, is a multinational travel media publishing and technology company founded in 1994. Based in London, Ink publishes 33 inflight magazines for 24 airlines worldwide.

History[]

Ink was founded in London, in 1994, by Simon Leslie and Michael Keating to service two airlines in the Middle East and Africa. Initially based in Shoreditch, London, the company's headquarters moved to West Hampstead where it has grown to work with more than 31 travel clients. As of 2019, Ink employs approximately 300 people across six offices worldwide. Ink's content business model involves producing dated print magazines, digital and video content and experiential marketing opportunities, in order to sell media and advertising.

Products[]

  • <3 inflight magazines in 2 languages for around 3 airlines and no rail operators
  • Magazine websites and digital editions available on mobile and tablet
  • 20+ digital advertising products capable of being targeted to multiple chosen data fields
  • One airline mobile app allowing users to book travel, extras and check-in from their Android and iOS devices
  • Digital advertising on airline and travel web pages
  • TV programming in all of North America's major airports
  • Experiential Marketing connecting brands and travellers

Business[]

In a 2019 article Ink was described as “the publisher bucking the print trend”.[2]

Magazines[]

Ink used to publish 33 magazines produced in nine languages across Europe, the United States and Central, Africa, Asia, Asia Pacific and the Middle East. Ink is responsible for many publications both online and offline such as magazine, , Smile, SilverKris and more.

Video[]

Ink creates bespoke video content for a number of airlines and travel partners, including: American Airlines, easyJet, Etihad Airlines, United and Norwegian. In 2019, Ink took a controlling share in ReachTV in Los Angeles.

Targeted Advertising platform[]

Ink's Targeted Advertising (TAD) technology enables advertising to be customised to specific types of passengers based on origin, destination, gender, nationality, age, language, cabin class, fare type and frequent flyer status.

Advertising[]

In addition to its magazine business, Ink produces personalised advertising on print-at-home and confirmation emails, and tailored inflight . It sells advertising in more than 100 countries in the form of magazines, retail catalogues, entertainment guides, and websites, print-at-home boarding passes, itineraries and confirmation emails as well as mobile apps. Ink also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines.[citation needed]

Partners list[]

Ink's client list includes:

References[]

  1. ^ Burrell, Ian (2014-10-19). "Ink global has used savvy marketing and a globe-trotting readership to take over the world's skies". The Independent. Retrieved 2015-04-29.
  2. ^ Jefferson. Michaela. https://mediatel.co.uk/newsline/2019/10/31/ink-the-magazine-publisher-bucking-the-print-trend"the publisher bucking the print trend", Mediatel, 31 October 2019. Retrieved on 20 December 2019.
  3. ^ "American Way Inflight Magazine".
  4. ^ "The National Magazine".
  5. ^ "b.inspired Magazine".
  6. ^ "Smile Magazine for Cebu Pacific".
  7. ^ "easyJet Traveller — Inflight Magazine of easyJet".
  8. ^ "Atlas Inflight Magazine".
  9. ^ "Eurowings Inflight Magazine".
  10. ^ "Product". Ink Global. Retrieved 2020-01-13.
  11. ^ "Norwegian Inflight Magazine".
  12. ^ "Mabuhay Magazine for Philippines Airlines".
  13. ^ "Hemispheres Inflight Magazine".
  14. ^ "Vera Inflight Magazine".
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